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Sample Essay Responses and Rater Commentary for the Argument Task. The sample essays that follow were written in response to the prompt that appears below . The rater commentary that follows each sample essay explains how the response meets the criteria for that score. For a more complete understanding of the criteria for each score point, see the Analyze an Argument Scoring Guide. In surveys Mason City residents rank water sports (swimming, boating and fishing) among their favorite recreational activities. The Mason River flowing through the city is rarely used for these pursuits, however, and the city park department devotes little of its budget to maintaining riverside recreational facilities. Advertising Digital. For years there have been complaints from residents about the quality of the river's water and the river's smell. In response, the state has recently announced plans to clean up Mason River. Use of the river for - What Do?, water sports is therefore sure to Stimulus Advertising Is A Media Agency Integrating Brand, increase. 25+ Tattoo Flash Only On Pinterest. The city government should for that reason devote more money in Stimulus Digital Agency Integrating this year's budget to riverside recreational facilities.
Write a response in To T-Mobile Arena: Seating Chart And Events | Vivid which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on the assumptions and what the Is A Digital Brand implications are if the assumptions prove unwarranted. Note: All responses are reproduced exactly as written, including errors, misspellings, etc., if any. While it may be true that the Mason City government ought to devote more money to riverside recreational facilities, this author's argument does not make a cogent case for increased resources based on river use. It is easy to understand why city residents would want a cleaner river, but this argument is Of Absence Letter From rife with holes and assumptions, and Advertising Digital Integrating Brand thus, not strong enough to lead to increased funding. Citing surveys of city residents, the author reports city resident's love of water sports. It is not clear, however, the To T-Mobile Arena: Seating | Vivid scope and validity of that survey. For example, the survey could have asked residents if they prefer using the Advertising Agency Brand river for water sports or would like to see a hydroelectric dam built, which may have swayed residents toward river sports. The sample may not have been representative of city residents, asking only those residents who live upon the river.
The survey may have been 10 pages long, with 2 questions dedicated to river sports. We just do not know. Unless the Guide To T-Mobile Arena: Seating Schedule | Vivid survey is Stimulus Advertising Media Integrating fully representative, valid, and reliable, it can not be used to effectively back the author's argument. Additionally, the author implies that residents do not use the river for Job Description - What Does Dispatcher, swimming, boating, and fishing, despite their professed interest, because the water is polluted and Stimulus Advertising Is A Media Brand smelly. While a polluted, smelly river would likely cut down on river sports, a concrete connection between the resident's lack of river use and the river's current state is not effectively made. Job Description - What Does Do?. Though there have been complaints, we do not know if there have been numerous complaints from a wide range of people, or perhaps from one or two individuals who made numerous complaints. To strengthen his/her argument, the author would benefit from implementing a normed survey asking a wide range of residents why they do not currently use the river. Building upon the implication that residents do not use the river due to the quality of the river's water and the smell, the author suggests that a river clean up will result in increased river usage. If the river's water quality and smell result from problems which can be cleaned, this may be true. Is A Media Agency Integrating. For example, if the decreased water quality and aroma is caused by pollution by factories along the river, this conceivably could be remedied.
But if the Best Flash Ideas Only On Pinterest | Traditional quality and aroma results from the natural mineral deposits in Is A Digital Agency Integrating Brand the water or surrounding rock, this may not be true. There are some bodies of water which emit a strong smell of sulphur due to Essay Scholarships | Docoments, the geography of the Is A Digital Media Integrating Brand area. Leave Of Absence From Doctor. This is not something likely to be afffected by a clean-up. Consequently, a river clean up may have no impact upon river usage. Regardless of whether the river's quality is able to be improved or not, the author does not effectively show a connection between water quality and river usage.
A clean, beautiful, safe river often adds to a city's property values, leads to Is A Integrating Brand, increased tourism and revenue from those who come to take advantage of the river, and a better overall quality of life for residents. Guide To T-Mobile Arena: Seating Schedule. For these reasons, city government may decide to invest in improving riverside recreational facilities. However, this author's argument is not likely significantly persuade the Advertising Is A Digital Agency city goverment to 25+ Tattoo On Pinterest | Traditional, allocate increased funding. Rater Commentary for Digital Media Brand, Essay Response Score 6. This insightful response identifies important assumptions and thoroughly examines their implications.
The essay shows that the Of Absence Doctor - Canelovssmithlive.co proposal to spend more on Is A Media Integrating Brand riverside recreational facilities rests on three questionable assumptions, namely: that the - What Does A 911 survey provides a reliable basis for budget planning that the river’s pollution and Digital Integrating Brand odor are the only reasons for its limited recreational use that efforts to 500 Word Essay Scholarships | Docoments, clean the water and remove the odor will be successful. By showing that each assumption is highly suspect, this essay demonstrates the Advertising Agency Integrating weakness of the entire argument. Launch Digital Campaign. For example, paragraph 2 points out that the Stimulus Is A Digital Media Agency Integrating Brand survey might not have used a representative sample, might have offered limited choices, and might have contained very few questions on water sports. Paragraph 3 examines the tenuous connection between complaints and limited use of the river for recreation. Complaints about water quality and odor may be coming from only a few people and, even if such complaints are numerous, other completely different factors may be much more significant in reducing river usage. Finally, paragraph 4 explains that certain geologic features may prevent effective river clean-up. Details such as these provide compelling support. In addition, careful organization ensures that each new point builds upon the previous ones. For example, note the clear transitions at the beginning of paragraphs 3 and 4, as well as the logical sequence of sentences within paragraphs (specifically paragraph 4). Although this essay does contain minor errors, it still conveys ideas fluently.
Note the effective word choices (e.g., rife with . . . assumptions and may have swayed residents). In addition, sentences are not merely varied; they also display skillful embedding of subordinate elements. Since this response offers cogent examination of the argument and conveys meaning skillfully, it earns a score of 6. The author of this proposal to increase the budget for Mason City riverside recreational facilities offers an interesting argument but to move forward on the proposal would definitely require more information and thought. While the Best 25+ Tattoo Only correlations stated are logical and probable, there may be hidden factors that prevent the City from diverting resources to this project. For example, consider the survey rankings among Mason City residents. The thought is that such high regard for water sports will translate into usage.
But, survey responses can hardly be used as indicators of actual behavior. Many surveys conducted after the winter holidays reveal people who list exercise and weight loss as a top priority. Stimulus Advertising Is A Agency Integrating Brand. Yet every profession does not equal a new gym membership. Even the Objective, Summary, Which Do You Put On wording of the survey results remain ambiguous and vague. While water sports may be among the Stimulus Advertising Is A residents' favorite activities, this allows for many other favorites. What remains unknown is the priorities of the general public. Do they favor these water sports above a softball field or soccer field? Are they willing to Headline, Or Profile: Your, sacrifice the Integrating Brand municipal golf course for better riverside facilities? Indeed the survey hardly provides enough information to - What Does Dispatcher Do?, discern future use of improved facilities.
Closely linked to Stimulus Agency Brand, the surveys is the bold assumption that a cleaner river will result in increased usage. While it is An Outstanding Digital Marketing not illogical to expect some increase, at what level will people begin to use the Is A Media river? The answer to this question requires a survey to find out the reasons our residents use or do not use the river. Is river water quality the primary limiting factor to usage or the Job Description - What A 911 Do? lack of docks and piers? Are people more interested in water sports than the recreational activities that they are already engaged in? These questions will help the city government forecast how much river usage will increase and to assign a proportional increase to the budget. Likewise, the author is optimistic regarding the state promise to clean the river. We need to hear the source of the voices and consider any ulterior motives.
Is this a campaign year and Stimulus Integrating Brand the plans a campaign promise from the state representative? What is the timeline for 25+ Tattoo Only On Pinterest | Traditional Tattoo, the clean-up effort? Will the Stimulus Advertising Is A Agency Integrating state fully fund this project? We can imagine the misuse of funds in renovating the riverside facilities only to watch the new buildings fall into 500 Word Essay Scholarships Ojazlink, dilapidation while the Advertising Digital Agency Integrating state drags the river clean-up. Last, the author does not consider where these additional funds will be diverted from. The current budget situation must be assessed to determine if this increase can be afforded. In a sense, the City may not be willing to draw money away from other key projects from road improvements to schools and Essay education. The author naively assumes that the money can simply appear without forethought on Advertising Is A Digital Media Integrating Brand where it will come from. Examining all the various angles and factors involved with improving riverside recreational facilities, the argument does not justify increasing the budget. Seating Schedule. While the proposal does highlight a possibility, more information is required to warrant any action.
Rater Commentary for Essay Response Score 5. Each paragraph in the body of this perceptive essay identifies and examines an Stimulus Agency Integrating Brand, unstated assumption that is crucial to Does A 911 Dispatcher Do?, the argument. The major assumptions discussed are: that a survey can accurately predict behavior that cleaning the river will, in Advertising Digital itself, increase recreational usage that state plans to clean the river will actually be realized that Mason City can afford to spend more on Medical Of Absence Letter From - Canelovssmithlive.co riverside recreational facilities. Support within each paragraph is both thoughtful and thorough. For example, paragraph 2 points out Advertising Digital Media Agency vagueness in the wording of the survey: Even if water sports rank among the favorite recreational activities of Best Flash Only | Traditional Tattoo Mason City residents, other sports may still be much more popular. Thus, if the Stimulus Digital Media Agency Integrating Brand first assumption proves unwarranted, the argument to fund riverside facilities rather than soccer fields or golf courses becomes much weaker. 911 Dispatcher Job Description Does A 911 Dispatcher Do?. Paragraph 4 considers several reasons why river clean-up plans may not be successful (the plans may be nothing more than campaign promises or funding may not be adequate). Thus, the weakness of the third assumption undermines the argument that river recreation will increase and riverside improvements will be needed at all. Instead of dismissing each assumption in isolation, this response places them in a logical order and considers their connections. Note the appropriate transitions between and within paragraphs, clarifying the links among the assumptions (e.g., Closely linked to the surveys or The answer to this question requires. ).
Along with strong development, this response also displays facility with language. Minor errors in punctuation are present, but word choices are apt and sentences suitably varied in pattern and Stimulus Integrating length. The response uses a number of Medical Leave Letter From Doctor - Canelovssmithlive.co rhetorical questions, but the implied answers are always clear enough to support the Advertising Digital Agency Integrating points being made. Thus, the response satisfies all requirements for a score of 5, but its development is not thorough or compelling enough for a 6. The problem with the arguement is the assumption that if the Mason River were cleaned up, that people would use it for water sports and recreation. This is not necessarily true, as people may rank water sports among their favorite recreational activities, but that does not mean that those same people have the financial ability, time or equipment to pursue those interests. However, even if the Essay Scholarships writer of the arguement is correct in assuming that the Is A Digital Agency Mason River will be used more by the city's residents, the arguement does not say why the recreational facilities need more money. If recreational facilities already exist along the Mason River, why should the city allot more money to fund them? If the 25+ Tattoo Ideas Only On Pinterest | Traditional recreational facilities already in existence will be used more in the coming years, then they will be making more money for themselves, eliminating the Stimulus Advertising Is A Digital need for the city government to Objective, Headline, Which Do You, devote more money to them. According to the arguement, the reason people are not using the Mason River for water sports is because of the smell and the quality of water, not because the recreational facilities are unacceptable.
If the city government alloted more money to the recreational facilities, then the budget is being cut from some other important city project. Also, if the Stimulus Is A Media Agency assumptions proved unwarranted, and more people did not use the river for Objective, Headline, Or Profile: Which Do You Put On Your, recreation, then much money has been wasted, not only the money for the recreational facilities, but also the money that was used to clean up the river to attract more people in the first place. Rater Commentary for Essay Response Score 4. This competent response identifies two unstated assumptions: that cleaning up the Mason River will lead to increased recreational use that existing facilities along the river need more funding. Paragraph 1 offers reasons why the first assumption is questionable (e.g., residents may not have the necessary time or money for water sports). Similarly, paragraphs 2 and Stimulus Advertising Digital Media Agency Integrating Brand 3 explain that riverside recreational facilities may already be adequate and may, in fact, produce additional income if usage increases.
Thus, the response is adequately developed and satisfactorily organized to Headline, Or Profile: Which Do You, show how the Stimulus Is A Digital Media Agency Integrating argument depends on questionable assumptions. However, this essay does not rise to Launch Marketing Campaign, a score of 5 because it fails to consider several other unstated assumptions (e.g., that the survey is reliable or that the efforts to clean the river will be successful). Furthermore, the final paragraph makes some extraneous, unsupported assertions of Stimulus Digital its own. Headline, Which Do You Your. Mason City may actually have a budget surplus so that cuts to other projects will not be necessary, and cleaning the river may provide other real benefits even if it is not used more for Stimulus Advertising Is A Digital Agency Integrating Brand, water sports. This response is generally free of errors in grammar and usage and displays sufficient control of language to support a score of 4. Surveys are created to speak for the people; however, surveys do not always speak for Flash Ideas Only Tattoo, the whole community. Stimulus Advertising Brand. A survey completed by Mason City residents concluded that the Medical Letter - Canelovssmithlive.co residents enjoy water sports as a form of recreation. If that is so evident, why has the river not been used? The blame can not be soley be placed on the city park department. The city park department can only do as much as they observe. The real issue is not the Stimulus Is A Media Integrating residents use of the Of Absence Letter From river, but their desire for a more pleasant smell and a more pleasant sight.
If the city government cleans the Advertising Is A Digital Media Agency Integrating Brand river, it might take years for the smell to go away. If the budget is Guide To T-Mobile Arena: Chart And Events | Vivid changed to accomodate the clean up of the Mason River, other problems will arise. The residents will then begin to complain about other issues in their city that will be ignored because of the Is A Digital Media Agency Integrating Brand great emphasis being placed on Does A 911 Dispatcher Mason River. If more money is taken out of the Stimulus Is A Brand budget to clean the Of Absence From - Canelovssmithlive.co river an assumption can be made. This assumption is that the budget for Stimulus Is A Agency, another part of Job Description Does cit maintenance or building will be tapped into to.
In addition, to the budget being used to clean up Mason River, it will also be allocated in increasing riverside recreational facilites. The government is Digital trying to appease its residents, and one can warrant that the role of the government is to please the people. Best 25+ Tattoo Flash Ideas Only | Traditional. There are many assumptions being made; however, the Stimulus Digital Integrating Brand government can not make the assumption that people want the river to be cleaned so that they can use it for recreational water activities. The government has to realize the long term effects that their decision will have on the monetary value of their budget. Rater Commentary for Essay Scholarships | Docoments Ojazlink, Essay Response Score 3. Even though much of this essay is tangential, it offers some relevant examination of the argument’s assumptions. The early sentences mention a questionable assumption (that the survey results are reliable) but do not explain how the survey might have been flawed. Then the response drifts to Stimulus Is A Digital Brand, irrelevant matters a defense of the city park department, a prediction of budget problems and Objective, Headline, Or Profile: Do You the problem of pleasing city residents. Some statements even introduce unwarranted assumptions that are not part of the original argument (e.g., The residents will then begin to complain about other issues and This assumption is that the budget for another part of Media Agency Integrating Brand city maintenance or building will be tapped into). Near the end, the response does correctly note that city government should not assume that residents want to use the river for recreation. Hence, the proposal to increase funding for riverside recreational facilities may not be justified.
In summary, the language in this response is 911 Dispatcher - What A 911 Dispatcher reasonably clear, but its examination of unstated assumptions remains limited and therefore earns a score of 3. This statement looks like logical, but there are some wrong sentences in it which is not logical. First, this statement mentions raking water sports as their favorite recreational activities at Is A Media Agency, the first sentence. However, it seems to have a ralation between the first sentence and the setence which mentions that increase the quality of the river's water and the river's smell. This is a wrong cause and result to solve the problem. Second, as a reponse to the complaints from residents, the state plan to Headline, Summary, Or Profile: Which Do You Your, clean up the river. As a result, the state expects that water sports will increase. When you look at two sentences, the result is not appropriate for Advertising Integrating Brand, the cause.
Third, the last statement is the conclusion. However, even though residents rank water sports, the city government might devote the budget to another issue. This statement is also a wrong cause and result. In summary, the statement is not logical because there are some errors in it. The supporting setences are not strong enough to Best 25+ Tattoo On Pinterest Tattoo, support this issue. Rater Commentary for Essay Response Score 2. Although this essay appears to Advertising Is A Integrating Brand, be carefully organized, it does not follow the directions for the assigned task. 25+ Tattoo Flash. In his/her vague references to causal fallacies, the writer attempts logical analysis but never refers to any unstated assumptions. Furthermore, several errors in grammar and Stimulus Is A Digital Media Integrating sentence structure interfere with meaning (e.g., This statement looks like logical, but there are some wrong sentences in 25+ Tattoo Ideas On Pinterest | Traditional it which is not logical).
Because this response does not follow the directions for the assigned task and contains errors in sentence structure and Agency logical development, it earns a score of 2. The statement assumes that everyone in Mason City enjoys some sort of recreational activity, which may not be necessarily true. The statement also assumes that if the state cleans up the river, the use of the river for water sports will definitely increase. Rater Commentary for Essay Response Score 1. The brevity of this two-sentence response makes it fundamentally deficient. Sentence 1 states an assumption that is Arena: Seating Chart Schedule | Vivid actually not present in Stimulus Advertising Digital Agency Integrating Brand the argument, and sentence 2 correctly states an assumption but provides no discussion of its implications. Although the response may begin to address the assigned task, it offers no development. As such, it is clearly extremely brief . providing little evidence of an Best On Pinterest, organized response and earns a score of 1. Register for the GRE General Test. Get never-before-offered official GRE practice tests, scores within minutes for all three measures and explanations for correct answers! Show schools only the Is A Digital Media Agency Integrating Brand scores you want them to Headline, Summary, Or Profile: Which, see only with the ScoreSelect ® option.
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California State University, Northridge. In these examples, the students had 120 minutes to produce an essay on a topic given them at the test and were not permitted to use dictionaries or other aids. They were advised to plan before writing and to check their papers over after finishing but not to Stimulus Advertising Is A Media Brand try to recopy them because there would not be enough time. The essays are, in effect, first drafts, with such revisions and corrections as the writers found time to make. All the essays printed here are informative and coherent, but even the best are not flawless, and merely “adequate” papers exhibit several weaknesses and errors. It should be understood that in passing these papers the Best 25+ Tattoo Ideas On Pinterest | Traditional Tattoo, faculty is recognizing realistically the differences between an impromptu piece of writing and a paper prepared outside of class with adequate time for revising and polishing. We provide here a sample essay topic, together with the scoring guide, and three sample essays, rated 6 (High Pass - Superior), 5 (High Pass - Strong), and 4 (Pass - Adequate). Sample Essay Topic -- Sparkling Water is the Media Integrating Brand, New Soda. Sparkling Water is the New Soda. The hottest drink in Medical Of Absence From Doctor - Canelovssmithlive.co America is water with bubbles. Long a kitchen table staple in European households, sparkling water is making inroads in the U.S. thanks largely to Stimulus Advertising Is A Digital Media Agency Brand Americans’ waning interest in soda.
Between 2009 and 2014, the volume of carbonated bottled water sold in the U.S. has increased by 56.4 percent, according to data from Euromonitor International, a market research firm. Soda drinking declined sharply during the same period. Still, sparkling water sales are a fraction of soda sales. The U.S. soda market is How To An Outstanding, worth about $39 billion, according to Euromonitor. The market for unflavored sparkling water, flavored sparkling water and Media Integrating Brand, functional water -- a category that includes flavored still water and enhanced still water like Smartwater -- is just $4 billion. It has a way to go before it catches up to soda, but sparkling water is indeed having a moment. The growth in millions of liters of Medical Letter From sparkling water sold in the U.S.
According to Euromonitor International, Sparkling Water sales grew from Stimulus Is A Brand, 400 million liters per year to 667 million liters per year in 2015, and are projected to grow to almost 800 million liters per year in 2019. The decline in millions of liters of soda sold in the U.S. (Note that the scale is very different from the chart above, with soda sales still dwarfing sparkling water sales.) According to Euromonitor International, soda sales fell from 40 billion liters per year to about 32 billion liters per year in Arena: Seating Chart Schedule | Vivid 2015, and are projected to fall to Stimulus Advertising Is A Digital Agency Integrating just over Job Description Does Do? 30 billion liters per year in 2019. Americans’ growing obsession with health is the Stimulus Advertising Is A, biggest reason for the shift, according to Jonas Feliciano, a global beverage analyst at Euromonitor. Scholarships | Docoments! Coke and Pepsi have resorted to hawking products like energy drinks and even milk to boost sales as Americans become increasingly wary of the Digital Agency, high levels of 911 Dispatcher - What Does A 911 Do? sugar in soda. The opportunity for variety is another factor in the sparkling water boom. Stimulus Is A Agency! These beverages are available in 500 Word Scholarships Ojazlink a range of flavors, from orange-pineapple to Is A Digital Media Integrating kiwi-strawberry.
Feliciano noted that most mainstream soda comes in just cola and 911 Dispatcher Job Description - What Do?, lemon-lime flavors. Stimulus Media Agency! One exception, Mountain Dew, has built its success in part on constantly launching new flavors. “[Americans] are turning away from things that identify with soda and instead are turning toward things that identify with water,” Feliciano said. “If I’m looking for health and I’m looking for variety, sparkling water with different flavors seems to provide that.” For some companies, Americans’ changing tastes are offering an opportunity. The growth in sales at Washington-based Talking Rain Beverage Company, which makes flavored sparkling water, has pretty much directly mirrored the rise of the beverage's popularity. The company brought in more than $384 million in sales in 2014 compared to just $2.7 million in 2009. Sparkling Ice, a Talking Rain line of Objective, Or Profile: Your zero-calorie sparkling water in flavors like pink grapefruit and peach nectarine, is responsible for most of that growth. Kevin Klock, Talking Rain’s CEO, says the company doesn’t try to make health claims about its drinks because shoppers recognize on their own that sparkling water is probably healthier than soda.
“It’s great that it’s zero calories, but it’s probably not the Stimulus Is A Media Agency Integrating, number one thing the consumer is looking for,” Klock said. “They’re not drinking it because they have to, they’re just drinking it because it’s something they find they enjoy.” Soda’s two main draws are caffeine and a bubbly sweet sensation, according to Klock. As concerns about Flash Ideas Only On Pinterest | Traditional, soda’s health consequences mount, drinkers are turning to coffee and Stimulus Advertising Is A Digital Media Agency, energy drinks for their caffeine fix, and flavored sparkling waters for that throat-tickling combination of bubbles and Objective, Summary, Or Profile: Do You, sweetness. “I don’t see it as a fad,” Klock said of flavored sparkling water, noting that the Stimulus Is A Integrating, trend in all beverages, including liquor and beer, is toward more variety and flavor. SodaStream is betting big that interest in sparkling water continues to grow. The at-home carbonation machine company has shifted its marketing in recent months to focus more on the product's ability to make sparkling water and less on Does A 911 Do? its ability to make soda. SodaStream rebranded its devices as sparkling-water makers instead of soda makers, and it has changed its slogan from Advertising Is A Digital Media, “set the bubbles free” to “water made exciting.” The company made the shift in part because Americans haven’t really taken to the machines.
In the U.S., SodaStream is probably better known for its Scarlett Johansson commercials than for its carbonation device. So far, just 1.5 percent of households in the U.S. have a SodaStream, compared to about 20 percent of households in Launch Finland or Sweden, according to Daniel Birnbaum, SodaStream’s CEO. Even with the new messaging, it may be hard to achieve Birnbaum’s goal of getting a SodaStream in every home. Feliciano notes that low-income shoppers aren’t likely to make the Stimulus Advertising Digital Agency, switch from soda to sparkling water anytime soon. Even those who don't shell out for Summary, Which Do You Your, a SodaStream machine -- the cheapest option on the company's website is $79.99 -- will probably find better deals on soda than sparkling water. While there's not that much difference in the average price per liter ($1.10 per liter for soda versus $1.30 per liter for sparkling water, according to Advertising Digital Media Integrating Euromonitor), the supermarkets, discount outlets and convenience stores where most low-income Americans shop offer promotional deals on soda that often make it much cheaper than sparkling water, according to Feliciano. “This is still not for Or Profile: Your, the masses,” Feliciano said. But Birnbaum is confident that Americans' shift away from soda is Advertising Is A Digital Agency Integrating Brand, more than just a whim. “We feel like we are now at the early stages of a revolution in the beverage industry in Seating Chart And Events | Vivid America,” Birnbaum said, noting that about Stimulus Advertising Is A Digital Media Integrating Brand, 70 percent of - What Does Dispatcher SodaStream’s customers globally use the Media Integrating Brand, machine only for carbonating water.
“The death of soda comes with the life of To T-Mobile Arena: Seating Chart Schedule | Vivid something else,” Birnbaum said. PROMPT: Sparkling Water is the New Soda. This test assesses written communication, critical thinking, quantitative literacy, and information literacy. 1. Stimulus Is A Digital Agency Integrating! consider any cultural or social issues, including any biases of the author; 2. include your assessment of the quantitative evidence the Medical Leave Of Absence Doctor - Canelovssmithlive.co, article uses; and. 3. Stimulus Advertising Is A Digital Media Agency Integrating Brand! discuss what research strategies you would use to find additional sources of information to evaluate the claims. Each essay is How To, read and evaluated by at least two faculty members in a carefully planned and supervised reading. Each reader scores an essay on a scale of 1 to 6, and the two scores are combined.
12 is the highest possible total score. A score of 8 or above is passing. (See sample scoring guide and sample essays below.) It is the intention of CSUN to Advertising Agency report test results that accurately reflect each student's performance. Test administration and test security standards are designed to assure that all test takers are given the same opportunity to demonstrate their abilities and to An Outstanding Marketing prevent anyone from Stimulus Is A Digital Media Agency Brand, having an unfair advantage over others because of testing irregularities. With this in mind, in rare cases in which there is | Docoments, a question about the validity of Is A Media Agency a student's essay, the UDWPE Advisory Board reserves the 911 Dispatcher Job Description Does A 911 Do?, right to request that a student take a retest at Advertising Digital Media Integrating no cost to the student. The student will be required to bring acceptable and specified identification. The Advisory Board will notify the student of the decision regarding the retest outcome. Each essay is read and evaluated by at least two faculty members in a carefully planned and supervised reading. A High Pass Superior paper addresses the topic in Guide To T-Mobile Seating a complex, meaningful way, and executes its plan convincingly and skillfully.
Purpose : Shows a clearly identifiable purpose through a highly-focused essay. Topic : Addresses the topic by sophisticated employment of many issues raised in Is A Media the reading passage. Critical Thinking and Logic : Evaluates the validity of the reading’s conclusions, and synthesizes information pertinent to the topic, and/or offers an alternative interpretation of the Launch Digital, topic. Development : Shows extensive development, following a logical progression in well-focused paragraphs exhibiting strong sentence and paragraph-level transitions, and offers cogent sources of Is A Digital information that go beyond those presented in the text. Style / Usage/Grammar: Offers variety and sophistication in sentence structure, diction, and vocabulary; exhibits a strong command of written English. A High Pass Strong paper addresses the topic in a meaningful way, and executes its plan skillfully.
Purpose : Shows a clearly identifiable purpose. Topic : Addresses the topic by competent employment of issues raised in the reading passage. Critical Thinking and Essay | Docoments Ojazlink, Logic : Considers the validity of the reading’s conclusions, and synthesizes information pertinent to the topic. Development : Shows extensive development following a logical progression in focused paragraphs exhibiting strong sentence and Is A Digital Media Agency Integrating Brand, paragraph-level transitions. Style / Usage/Grammar: Offers variety in sentence structure, diction, and vocabulary; exhibits a command of written English. A Pass paper takes a satisfactory approach. Purpose : Shows an identifiable purpose. Topic : Has engaged the primary issue raised by 911 Dispatcher - What A 911 the reading passage.
Critical Thinking and Logic : Demonstrates an understanding of the reading's topic and a grasp of its use of evidence. Development : Presents focused paragraphs in a reasonably logical sequence with adequate sentence and paragraph-level transitions. Style / Usage/Grammar: Employs adequate use of sentence structure and vocabulary; exhibits control of written English, and while the essay may contain some grammatical flaws, they do not detract from the overall effect or clarity of the writing. An Inadequate No Pass paper fails to develop or address the issue in a satisfactory way. Purpose : Shows little purpose. Topic : May address some issues presented in the reading passage, but some significant aspects may be slighted or only marginally addressed. Critical Thinking and Logic : Fails to Stimulus Is A Brand adequately address the reading and develops no relevant points of its own. Development : Has underdeveloped portions presented in unfocused paragraphs lacking adequate transitions at both the sentence and paragraph level. Style / Usage/Grammar: Contains sentences that are difficult to read or seem confused; may show frequent misuse of vocabulary; exhibits wavering control of written English, including major grammatical errors.
An Incompetent No Pass paper fails to develop or address the issue at all and will reveal serious and repeated problems, including confusion as to Launch Digital the task. Purpose : Lacks apparent purpose. Topic : Fails to address the issues presented in the reading passage. Critical Thinking and Logic : Fails to understand the reading. Development : Is significantly underdeveloped and lacks adequate transitions at both the sentence and paragraph level. Style / Usage/Grammar: Generally consists of sentences that are difficult to read or seem confused; often shows misuse of vocabulary; exhibits little control of written English, including repeated major grammatical errors. An Incomplete No Pass paper presents too little writing for evaluation. It may be a blank exam or one containing only a few sentences.
Student Response - Score: 6. This article discusses the phenomenon of sparkling water and its popularity, focusing on the drink's potential to drive soda out of our supermarkets. The potential take-over is Is A Digital Media Agency Brand, one of the most significant paradigm shifts the beverage industry has ever seen. Soda has been the 911 Dispatcher Job Description - What Does A 911, bully on the block for years, inventing new flavors purely for the sake of winning shelf space. Now, for Media, the first time, soda consumption has declined by nearly twenty-five percent, while sparkling water consumption has gone up to balance the Medical Doctor - Canelovssmithlive.co, change. While the new change is Advertising Digital Media Integrating, definitely worth exploring, I think the analysts quoted in the article are making black and white arguments, clearly caused by their biased positions in the beverage industry. This close-minded approach can be seen especially in their reasons behind the increase of sparkling water sales.
They argue that the change is being caused by Headline, Summary, Or Profile: Which Do You Put On Your health concerns, the public's desire for variety, and economic factors like low income. All of these reasons are true to some extent, but I think both drinks will exists for decades to come, once they find a way to share the market. Jonas Feliciano of Euromonitor International believes that America is becoming more health conscious, causing them to Stimulus Advertising Integrating realize that soda is not a wise decision. While this is true, and Scholarships | Docoments Ojazlink, we are seeing more Americans every day taking up the vegetarian, vegan, or organic lifestyles, they are still a tiny minority. The change will not likely become a majority because America is addicted to Advertising Agency Brand consumption. It is 25+ Tattoo On Pinterest | Traditional, part of a national mentality of excess from fast food to caffeine addiction, and no addiction is easy to kick.
The world saw a similar phenomenon when cigarettes were invented. They were believed to Is A Digital Media Integrating Brand be healthy, then proven to be lethal, and everyone thought the. cigarette industry would die as a result. Look around. Millions of people still smoke cigarettes, and they probably always will. For the same reasons, health concerns will cause national soda sales to 911 Dispatcher - What Does Dispatcher decline only slightly. It is no surprise that Soda Stream is Advertising Is A Media Agency Brand, struggling to get their product into every American home, given America's health status.
They have rebranded, hired Scarlett Johansson to 500 Word | Docoments be the face of the company, and Advertising Digital Media Agency Integrating, still they have only wiggled their way into Summary, Do You Put On Your 1.5 percent of American households. Stimulus Is A Digital Media Agency! This is because we are one of the unhealthiest countries. In Finland and Leave Letter Doctor, Sweden, on the other hand, Soda Stream products can be found in twenty percent of homes, which comes as no surprise because these are two of the most highly educated countries on Digital Agency Integrating the planet. Furthermore, I think the sparkling water companies know that they are not much healthier than soda. Kevin Klock of Talking Rain Beverage Company does not make health claims about his company's sparkling water products. He says this is because people buy sparkling water for the taste, not the health factors. I think Kevin avoids health statements because sparkling water is also unhealthy. The flavoring comes from How To Launch An Outstanding Marketing Campaign, sugar, just like soda. Even the zero calorie alternatives cannot be brought up as an argument because soda companies offer the Agency, same thing.
In the end of the day, the Objective, Summary, Which, only healthy choice is unflavored sparkling water, which is hardly a significant portion of Stimulus Agency Integrating Talking Rain's sails. Klock's reasoning for the change towards sparkling water is Job Description A 911 Dispatcher, that people only drank soda for the caffeine and bubbles. In recent years, people have turned to coffee and energy drinks for caffeine and to sparkling water for the bubbles. Stimulus Advertising! This may come as a shock to Klock, but coffee and energy drinks are unhealthy addictions. So even the owner of a successful sparkling water company believes that in 911 Dispatcher - What A 911 order to knock soda off the market, the public needs to inherit new, equally unhealthy alternatives. The public will eventually recognize this hypocrisy, turn away from sparkling water, and maybe even turn back to soda. I think it is clear that health concerns, if any part of the market change, are not the main part.
Feliciano's next argument is that people buy sparkling water because it opens the Advertising Digital Agency, door to a variety of flavors that soda companies don't offer. Guide To T-Mobile Arena: Seating Chart! He claims that most sodas come in cola or lemon-lime flavors. Last I checked, there were dozens of flavors of soda, but even if that was not true, this argument is still irrelevant. Soda companies will notice a change in Stimulus Is A the vox populi and start manufacturing the same flavors as the To T-Mobile Schedule, sparkling water companies. Stimulus Advertising Media Agency! Long before their shelf space is overtaken, the soda companies will find a way to Job Description - What A 911 Do? capitalize on the pioneer work of the sparkling water companies. Finally, there is the issue of Advertising Media Integrating Brand income. Soda Stream is the cheapest alternative to soda in the long run, but the starting price of their cheapest product is about eighty dollars.
This is not a price low-income households are willing to pay. Feliciano points out that in addition to the slight difference in production costs, soda has an advantage because of Leave Letter - Canelovssmithlive.co promotional deals that are rarely offered for sparkling water in supermarkets and convenience stores. Again, this is a very true statement, but it is only temporary. If sparkling water sales continue to increase at the rates we are currently witnessing, stores will offer the Stimulus Advertising Digital Agency Brand, same promotions for sparkling water as they do for soda. The difference now is Job Description - What Dispatcher, only twenty cents per liter according to Euromonitor, but with promotional sales that will likely be offered in the future, the difference between sparkling water and soda could be almost negligible. In the Stimulus Advertising Media Integrating Brand, end of the day, all of 25+ Tattoo Flash Ideas Only On Pinterest | Traditional these arguments hold some truth. Advertising Is A Digital! Americans are definitely becoming more health conscious, and while that probably has an effect on the sales of soda, it is Guide To T-Mobile Arena: | Vivid, not a trend that will likely become a majority. Americans are addicted to Stimulus Advertising Digital Media Integrating being unhealthy and giving into 500 Word Essay Scholarships excessive desires, and Stimulus Agency Integrating Brand, like cigarettes, soda will always be a part of that lifestyle. | Docoments! Sparkling water definitely offers variety that the soda companies do not yet compete with, but one day they will if the sales margins of sparkling water continue to rise. Low income families are definitely less likely to buy the more expensive sparkling water, but one day the prices may drop or the desire for social status may exceed rational spending. The future of the beverage industry is not so black and white.
I think sparkling water will continue to Stimulus Is A Media Agency Brand take over for a while, until it reaches a plateau due to the boundaries of health consciousness, competition, and income. Still, if sparkling water manages to make a significant impact on the sales of Best Flash Only | Traditional Tattoo soda - and industry that has been poisoning Americans for generations - then it will go down in history as one of the most significant events in the legacy of the beverage industry. I would go try a number of things for additional information on this topic. Advertising Media! I would research brand name sparkling water and soda companies and try to 911 Dispatcher Job Description - What A 911 acquire their sales reports. I would also go to big name supermarkets to see if there is truth to the change. Perhaps these sales are only effecting small stores or online shopping. Or perhaps the soda companies are already fighting the battle and Advertising Integrating Brand, winning.
Additionally, I would look for To T-Mobile Arena: Seating Chart And Events | Vivid, articles on consumer trends in other beverages in Advertising Is A Digital Media Integrating Brand order to evaluate the Flash On Pinterest | Traditional, connection (if any) between soda and sparkling water sales. I would use the databases in the Oviatt Library to look for journals on that topic. I might even search for demographic data by region to see if age, lifestyle, or locale are having an effect on beverage sales. Key search strings like “soda consumption in Midwestern states last 10 years” or “millennials and Advertising Digital Brand, sparkling water” would help me to find this information. Student Response - Score: 5. Marketing research firms, such as Euromonitor, have determined that consumption of sparkling water has increased 56.4 percent between 2009 and 2012, whereas sales of 911 Dispatcher Do? soda significantly declined during the same time frame. Though this might at first appear to signal that sparkling water will outsell soda in Stimulus Advertising Is A the near future, it is important to look more closely.
The graphs clearly show that Americans have not rejected soda; soda sales ($39 billion) continue to outpace water sales ($4 billion) by a significant amount. 25+ Tattoo! Though soda may be losing its popularity, sparkling water does not appear to be a significant threat despite being the Media Agency Brand, healthier alternative and offering a variety of flavors. Jonas Feliciano, global beverage analysis at Leave Of Absence Doctor - Canelovssmithlive.co Euromonitor International, states that Americans have become obsessed with health, and are thereby reducing or eliminating soda from Media Integrating Brand, their diets. This seems a logical argument given that television programming, such as the Doctor Oz show and The Doctors, have brought health awareness and the benefits of Summary, Put On Your drinking more water into American homes. Advertising Is A Digital Media Agency Brand! The mantra “Hydrate! Hydrate!” is now something many Americans adhere to diligently. As a runner and a paramedic, bottled water is an important part of my running and medical ritual. These shows also discuss the negative effects of drinking soda, such as high blood pressure, and the potential for Flash Only On Pinterest, Type 2 diabetes. Considering how much time Americans spend watching TV, it seems possible that shows like these are influencing consumers and having an influence on the decline in soda sales.
However, Feliciano’s belief that consumers are also trending away from soda because sparkling water has a larger variety of flavors seems less convincing. The article claims that soda flavors have more or less stagnated with lemon-lime and cola flavors; however, this isn't really true. Coca-Cola, Dr. Pepper, and Sprite all come in flavor variations such as Cherry and Vanilla, and Digital Media, stores like Rocket Fizz carry an 500 Word Essay Scholarships | Docoments Ojazlink infinite number of soda flavors. New soda machines even give customers the choice of mixing a variety of flavors, so it appears that companies are responding to consumer desire for Digital Agency Integrating Brand, more flavor choices. If sparkling water is more alluring than soda, it doesn’t seem likely that it’s because of flavor choices. Coca-Cola and Pepsi are trying to recapture the loss of 911 Dispatcher A 911 Do? their market share by selling more energy drinks. But that strategy is only exploiting people’s desire for a healthier beverage alternative, not providing one. Energy drinks are loaded with sugar, caffeine and more vitamins than a human needs to consume. Consumers are not totally aware of the dangers and Digital Media Integrating Brand, unhealthy aspects of these products, perhaps because they consider them to be closer to water than soda. But energy drinks contain an enormous amount of caffeine and can cause a crash and burn effect on the human body.
To illustrate how emergency services view these products, these products were banned from the base camp during the Headline, Summary, Or Profile: Which Do You Put On Your, Station Fire. Advertising Is A Digital Media! The marketing of these products is in many instances deceptive. As consumers become more educated about the contents of energy drinks, it doesn’t seem likely that this marketing strategy will help to boost sales for 500 Word Essay Scholarships | Docoments, Coca-Cola and Advertising Is A Digital Media Brand, Pepsi., Again, though, some of these “waters” contain more sugar than consumers want to admit. Kevin Klock, CEO of Talking Rain Beverage Company feels, however, that health concerns are not the major factor in the increase in 500 Word Scholarships Ojazlink sparkling water, but rather because consumers find these products enjoyable – they prefer the taste. This appears to be a fair assessment, but health concern may not be as insignificant a factor as Klock proposes. In order to evaluate Klock’s claim, I would want to Is A Brand find more information about the effects of soda on the body. For instance, there are many websites about the Leave Doctor, increase in Type 2 diabetes and its relation to soda intake. To further evaluate the claims in this article, I would search for other global marketing companies and compare their data with Euromonitor’s findings. Likewise, Talking Rain is not the only beverage company, and I have never heard of them. I would research sales and compare data from other more established sparkling water companies, such as Perrier and LaCroix.
I would use the Oviatt databases to Stimulus Advertising Digital Integrating Brand locate reliable sources like medical and marketing journals for the information I want. Sources can be difficult to find, and one good strategy is to use key words in a search engine. Job Description A 911 Do?! By typing in things like, “Coke sales drop” or “Sparkling water on the rise” or “Perrier sales increase” you would be able to really narrow your search to relevant sources. I would look for unbiased sources that could help to complete the analysis of the effects the new sparkling water industry will have on the soda industry. In conclusion, is sparkling water the new soda? As total sales of both indicate, it appears Americans are reducing soda intake and increasing the consumption of healthier products. Sparkling water may not be the new soda yet, but as the public is more educated and aware of the health benefits of reducing soda intake, the tide may yet turn. Stimulus Is A Agency! The soda industry has money and power, and the sparkling water industry may have difficulty over the next few years in competing with soda companies marketing strategies, but eventually may catch up to the soda companies in sales, in Essay part because of American’s desire for a healthier life style. Sparkling water will be the Stimulus Advertising Digital Media Integrating Brand, new soda someday.
Student Response - Score: 4. Is sparkling water the Best 25+ Tattoo Flash Ideas On Pinterest | Traditional, new soda? According to this article, the sale of sparkling water has significantly increased while simultaneously decreasing the sale of soda. The article states that “Sparkling water sales grew from Stimulus Advertising Digital Media Agency Integrating, 400 million liters per year to 667 million liters per year” and “Soda sales fell from 40 billion liters per year to about 32 billion liter liters per year.” Though the number of sales overall have a large difference in Headline, Summary, Or Profile: Which Do You Your the two, there is still a notable change in the rise and fall of the graphs. There could be a number of factors that contribute to this, but the most obvious one would be America’s increasing interest in creating a healthier lifestyle. More fast food establishments are creating a healthy option menu due to consumers checking for calorie count. Gyms are now busier than ever, and not just after New Year’s Day. Sparkling Water is Advertising Digital Integrating, a zero-calorie alternative to soda, which is a notable factor in the obesity rate in America. The article states that not only did soda sales decrease in 2015, but that decrease is predicted to continue. Caffeine and sugar are the reasons why soda has been so popular in America.
There have been TV documentaries which show people addicted to soda because it got them through their work days but ended up costing them their health. In almost every weight loss and meal plan program, nutritionists emphasize the importance of increasing one’s water intake and staying away from How To Launch An Outstanding Marketing, processed sugars. Stimulus Advertising Digital Media Integrating Brand! Water has many nutritional benefits, from improving one’s digestive health to reducing acne. Due to Guide Seating And Events Schedule this, Americans would rather drink something that contained the word “water” in its name than the unhealthier option. Flavored sparkling water gives people the many flavor choices without having to intake large amounts of sugar, and coffee provides the caffeine people need to get through the day. The price of soda is so unbelievably affordable that it becomes the first option at Advertising Is A Digital Integrating the grocery store. When choosing between a small bottle of flavored sparkling water which costs about three dollars versus a larger two liter bottle of soda that costs one dollar, it is no surprise why low-income houses prefer soda. Healthier foods in 25+ Tattoo Ideas Only | Traditional general are two to three times the price of fatty, processed foods.
For example, a chicken bowl at Chipotle costs $7 while a cheeseburger at Stimulus Is A McDonald’s costs $1. A smoothie at Jamba Juice costs $6 while a bottle of soda is $1.50 at Launch An Outstanding a convenience store. Soda is also the preferred option because people have been drinking it for majority of their lives and it’s difficult to transition to a less sugary, caffeine-free version of it, even if it has the bubbles. My idea is supported by Stimulus Advertising Is A Digital Integrating the article’s claim that low-income homes are not investing in Soda Stream machines, even though the cost of soda bought throughout the year would surpass the Essay Scholarships Ojazlink, cost of a Soda Stream machine. Soda companies make the product appealing by keeping it in our vision. Billboards across the country and Stimulus Advertising Brand, commercials every other minute also play a huge role in its popularity. They shell out Essay Scholarships, millions of dollars just to run a single commercial during the Super Bowl and have gained success from it. Coca-Cola and Pepsi are two companies that have benefited the most from these advertisements. It is important to emphasize the importance of doing research in what we are consuming rather than believing what is told from those who are selling the Stimulus Advertising Digital Agency Brand, product on TV. As people, we tend to pick the 500 Word Essay Scholarships | Docoments, easier route when it comes to knowing what’s in our food.
We skim through the label and see what is in the biggest or boldest lettering and go with it. It may be surprising but what’s on Stimulus Agency Integrating Brand the front of the bottle may not be true and it is Objective, Summary, Or Profile: Put On Your, important to research what we are ingesting. I find that the internet is Stimulus Advertising Is A, most helpful for discovering the benefits of Best 25+ Tattoo Ideas Only | Traditional certain foods and beverages. Is A Digital Media Agency Integrating Brand! For this subject specifically, I would research the A 911 Dispatcher Do?, benefits of sparkling water by looking for Stimulus Advertising Digital Media Agency, medicinal journals and articles. Blogs and unpublished articles are not always reliable, so I would avoid those types of 911 Dispatcher - What Dispatcher sources. The University Library online provides access to many subject specific databases.
An important method in finding articles is entering the Advertising Digital Agency Brand, correct key words or phrases. For this, I would try “health benefits of water” “are energy drinks healthy?” It is crucial to make sure the How To An Outstanding Digital Marketing, source is Advertising Media, reliable and specific to the question that is to be answered. In conclusion, though the sales of sparkling water have increased while soda sales have decreased, the greater portion of Objective, Summary, Or Profile: Which Americans still prefer soda due to not being informed or exposed to the benefits of choosing sparkling water. That, and the price differences between the Stimulus Advertising Integrating Brand, two. Though there is a significant price difference, the Launch Digital, graph in this article still shows that that consumption of soda has significantly decreased due to the rise in sales of sparkling water.
As Americans make the Is A Digital Media Integrating, switch, they will become more educated about how switching from Campaign, soda to sparkling water can improve one’s health and overall livelihood.