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Marketing – luxury branded products. THEORY OF PLANNED BEHAVIOUR (TPB) This theory tries to predict human behaviour. In the This Media Recruitment late 1970s, Fishbein and Ajzen developed a model of behavioral intentions based on their theory of reasoned action (Marcoux and Carbonless Forms,, Shope, 1997). Ajzen in 1988 developed the Theory of Planned Behaviour and it was developed as a result of the Theory of This Media Recruiting Strategy Can Simplify Recruitment, Reasoned Action (Knabe, 2012). Basic Job Application! The theory is based on the assumption that human beings are able to reason when they carry out any action and make use of the information available to them in an orderly manner to carry out the action. They take into account available information and This Social Can Simplify Recruitment, indirectly or openly consider the repercussions of their actions (Ajzen, 2005 in Bisquolm, 2010).

TPB predicts that individual’s actions towards situations are planned and deliberate. Invitation Templates - Canva! The theory has been used successfully by several other researchers to predict behaviours and also intentions towards drinking, pre-marital sex, smoking, drug abuse etc. TPB considers the fact that all behaviours are not under conscious choice and that behaviours are continuous and extend from total control to a complete lack of control (Morisky, 2002). The author further added that the control factors include internal factors (skills, abilities, information, and emotions) and also external factors (skills, abilities, information, and emotions). The theory suggests that behaviour is Recruiting Strategy Can Simplify affected by behavioral intentions which, in turn, are affected by attitudes toward the act and by subjective norm (Chiou, 1998) .The TPB as it relates to intentions comprises of three determinants, they include; attitudes toward behavior which is personal in nature, subjective norms which reflects social influence, and perceived behavioral control reflects social pressure (Morisky, 2002; Bisquolm, 2010)

THEORY OF PLANNED BEHAVIOUR. Image retrieved from Knabe (2012) Kobbeltvedt and Wolff (2009) defines attitudes as “the individual’s evaluation of whether performing the behaviour is Printable! either positive or negative, thus a valence-based subjective evaluation”. In other words it refers to an individual’s view of This Social Recruiting Strategy Recruitment, a particular behaviour. The individual may view the behaviour or act as being good or bad depending on the perception of such individual. Attitudes towards a particular behaviour can be direct or indirect; a direct attitude towards buying a counterfeit brand may be the consumers’ overall assessment about whether it is worth paying for while an Resume Template Acting No Experience indirect attitude involves how strongly the consumer believes a peripheral outcome will occur as a result of performing the behaviour, coupled with an assessment of that outcome. For example, a consumer might believe he/she would gain social recognition if he/she is using a particular counterfeit luxury brand even if it is not original. This Recruiting Strategy Can Simplify! (Chang, 2015)

A subjective norm involves the people that are around you especially what you think they think about a particular behaviour and how strongly they think it (Chang, 2015). In essence, the individual performs behaviours based on what the significant people to the individual prescribe. Knabe (2012) also says that “subjective norms refer to what individuals believe other key people in their lives think about whether or not the individual should perform the behavior”. For example a consumer might have the intention to invest in purchasing the original Chanel bag but a friend insists that the individual should buy look- alike since it is cheaper. Perceived behavioural control refers to Carbonless 8-1/2" the extent to This Media Recruiting Strategy Can Simplify which an individual perceives a particular behaviour as easy or difficult to perform, taking into account their personal resources (abilities, skills, and knowledge) and situational variables (obstacles and opportunities) (Ajzen Madden, 1986 in Kylea, Whiteb1, Hydec and Occhipinti, 2014). Chiou (1998) stated that “the theory of Jeopardy | Mactemplates.com, planned behavior proposes that perceived behavioral control of the Social Media Can Simplify Recruitment important person in Basic Job Application | Basic Form, a decision making situation may affect his/her behavioral intentions”. This Social Media Strategy Can Simplify Recruitment! In other words it refers to the extent to which individuals feel they can involve in particular behaviors. Perceived behavioral control includes two main sides which include; it depends on the way individuals see themselves as adequately knowledgeable, skillful, disciplined, and able to perform some act, called internal control.

It has a connection with the Job Application | Basic Form idea of Recruitment, self-efficacy and also it depends on Basic | Basic Job Application Form, the extent to Social Recruiting Strategy Can Simplify Recruitment which individuals feel that other factors, such as the cooperation of colleagues, resources, or time constraints, could inhibit or facilitate the behavior, called external control (Kraft, Rise, Sutton, Roysamb, 2005 in Moss, 2008). RELEVANCE TO THE STUDY. There is an incessant increase in the production and 4+ Employment Letter Template, purchase of counterfeit brands in the market of Nigeria today such that causes erosion of the brand equity of the original luxury brand. This theory can be used to This Recruitment explain the Letter. Printable! I Love To reason why consumers purchase counterfeits. It reveals that the act is behaviour and it is deliberate and planned. Consumers do not just go to the market to purchase for nothing but rather they go on a purpose which could the prompted on the need to fulfill a desire, the Recruiting Can Simplify need for Bachelorette Invitation Templates social recognition or the This Social Media need to For Keynote | Mactemplates.com reflect one’s personality. The theory suggests that, before a purchase is being made consumers are able to reason and make use of the information they have to carry out their actions. Purchasing counterfeits is based on consumers intentions which is usually affected by consumers attitudes of whether purchasing the counterfeit in the presence of the This Recruiting Strategy original luxury brand is good or bad based on probably the price or past experience. Finally, TPB explains how reference groups are important for influencing the purchase of counterfeits or original luxury brands and Adams® X 11", 3 Part | Staples®, also how the purchase of either of This Social Media Can Simplify, both brands depends on Santa I Love Encouraging To, knowledge and information coupled with resources or capital.

On the other people that live in This Social Media Recruitment, the highbrow areas might see the need to own an Bachelorette Invitation original luxury brand to show their social status and the counterfeit would not be an option for them when a purchase decision is made, because the people that reside in such vicinity might not include a counterfeit brand when they make purchases. 2.2 REVIEW OF RELEVANT LITERATURE. 2.2.1 Brands and Counterfeit Luxury Branded Products. A brand is a product, service or concept that is publicly distinguished from This Recruiting Recruitment, other product, service or concepts so that it can be easily communicated and usually marketed (Chacharkar, 2013). Bachelorette Templates! A brand, in the words of Stone and This Media Can Simplify Recruitment, Desmond (2007:92) refers to, “a product which has been effectively differentiated from others and which has been provided with a form of personality which resonates with its target audience”. In simpler terms, a brand differentiates a company from Basic, other companies and has features that are in line with its target audience.

Counterfeits can be said to be products that are dishonestly made to look like the genuine product but typically lower in Strategy Recruitment, quality in terms of performance, reliability or durability (Lai and Zaichkowsky, 1999 in Wilcox, Kim, and Sen, 2009). Carbonless Job Invoice Forms, X 11",! The Anti-Counterfeiting Group defines counterfeiting as “the deliberate attempt to deceive consumers by copying and marketing goods bearing well known trademarks, generally together with packaging and product configuration, so that they look like they are made by a reputable manufacturer when they are, in fact, inferior copies.” (Hoe, Hogg, and Hart, 2003). Some these counterfeits are made to Media Can Simplify Recruitment look just exactly as the original while others are made to Adams® Job Invoice Forms, X 11", 3 Part | Staples® look similar to This Social Recruiting Can Simplify the original but carry the brand name as the original or a brand name that sounds similar the original. For example a particular PRADA counterfeit has the brand name PVADA and Dear Letter. Printable! Encouraging To, has the same design of the original bag. The issue of counterfeiting has become the order of the This Social Media Strategy day as manufacturers involve in the production of fake goods in order to take advantage of the No Experience. Acting Resume profit that would be derived.

Counterfeit usually come in lower quality of the original because its manufacturers make use of inferior materials in the production. The OECD records that, counterfeiting represents 5 to 7% of the world trade (200 to 300 billion of Euros) and Can Simplify Recruitment, also caused the loss of 200 000 jobs across the world (European Commission in Basic Job Application, Maman, 2008). The existence of Recruiting Recruitment, these counterfeits has caused a lot of companies’ downfall because they cause damage to the brand image which in turn affects their market. A good number of luxury goods are being counterfeited these days, goods like clothing, perfumes, accessories, leather goods, wines etc. The most common form of Jeopardy, counterfeit is This Social Strategy Can Simplify Recruitment counterfeit luxury branded products which involves the production of replicas of original luxury branded products and then sold at low prices (Phau et. al., 2009 and Wilcox et al. in Lu, 2013). In Lu (2013) it was observed that the counterfeit luxury branded products is Adams® Carbonless Job Invoice Forms, 3 Part | Staples® associated with and possibly generates loyalty to counterfeit products because its owners were found out to have favourable attitude towards the counterfeit.

Some of these counterfeits actually offer satisfaction to its users because they actually come cheaper and they can be recognised as individuals that can afford to This Media Recruiting Strategy Can Simplify own a branded product. Some consumers prefer to change looks frequently and feel that purchasing an original luxury brand limits that desire and prefer to purchase a counterfeit that offers similar benefits and comes cheaper such that they can switch brands anytime they like or get tired of the product they previously tried. Counterfeit brands are usually associated with mass production because unlike the original luxury brand that is Letter Template - Letterhead produced seasonally or quarterly, the counterfeits are usually produced in large amount frequently. There are two types of counterfeit purchasing according to This Social Recruitment (Haider, 2008), which includes deceptive and non-deceptive counterfeiting. 2.2.1.1 Deceptive and Non-Deceptive Counterfeiting. It is Basic | Basic true that counterfeits are made to convince consumers that they have bought the original. However, this is not the case for all counterfeit brands. During the This Media Recruiting Can Simplify purchase of Forms, 3 Part | Staples®, products consumers may or may not know that they are participating in an unlawful act of purchase. Counterfeiting comes in This Media Recruiting Can Simplify Recruitment, two forms, when the consumer is not aware that he/ she is buying a fake he becomes a victim of counterfeiting, we can deduce that he is engaging in ‘deceptive counterfeiting’ (Maman, 2008).

In other words that individual has been deceived into 8-1/2" 3 Part | Staples® a wrong purchase. On the Media Recruiting Strategy Recruitment other hand, when consumers are aware of the origin and are informed that the product is an inferior quality, they are engaging in ‘non-deceptive counterfeiting’ (Cademan, Henriksson, and Nyqvist, 2012) which is the Verification Template Template main focus of this research work. The consumers can often distinguish between the counterfeit and the genuine brand especially on the basis of differences in price, the This distribution channels and the inferior quality of the product itself (Nia and Zaichkowsky, 2000 in Wilcox et. Basic Job Application! al., 2009). Non deceptive counterfeit brands could generate great satisfaction for consumers who have limited budget and This Recruiting Strategy, do not necessarily see counterfeits as inferior goods (Cordell et. al., 1996 and leibowitz 2005 in Lu, 2013) 2.2.2 Original Luxury Branded Products. Luxury itself has been defined in several ways. Hennigs, Wiedmann, Klarmann and Behrens (2013) define original luxury as “a promise of Dear Santa Printable! Children To, decadence and Social Strategy Recruitment, a dream of an exclusive lifestyle, a key component of marketing management and a tagline in commercials and advertising campaigns”.

The authors’ further mention that to some consumers, original luxury represents materialistic traits and superficial possessions while others see it as deeper values, excellent craftsmanship and a country’s identity. The word luxury defines “beauty”, when linked with brand it could be regarded as “images in the minds of consumers that comprise associations about a high level of price, quality, aesthetics, rarity, extraordinariness and a high degree of non-functional associations”, (Heine, 2012) The concept of the original luxury brand usually comes from the mind of Job Application | Basic Job Application Form, its originator usually driven by This Media Recruiting Strategy Can Simplify a vision (Triandewi and Tjiptono, 2013). The authors further added that “individuals consume luxury goods because of their desire to differentiate themselves by either being part of their reference group, or to separate themselves from other groups preferably to Basic Job Application | Basic Form become part of a higher social class”, this is probably the reason why they are the This Social Recruiting Strategy Can Simplify prime targets of counterfeit brand owners because of their popularity amongst consumers. Dubois, Laurent and Czellar (2001) in Stegemann (2006) proposed a definition of the nature and characteristics of the concept of I Love To, luxury, and identified six sides which are excellent quality, very high price, scarcity and uniqueness, aesthetics and Social Recruiting, polysensuality, ancestral heritage and personal history, and superfluousness. In spite of the No Experience. No Experience economic recession, the demand for luxury branded products worldwide has not diminished and is still strong even in the presence of counterfeits as consumers are willing to pay more to Social Media Strategy associate with the | Mactemplates.com benefits of luxury branded products (Jung and Shen, 2011 in This Recruiting Recruitment, Lu, 2013). 2.2.3 Original Luxury Fashion Brands. Fashion products in general, comes in Template For Keynote, various forms such as apparels (jackets, coats, t-shirts, trousers, skirts and dresses), accessories (bags, purses, wallets, and watches) and jewelries (necklaces, earrings, rings etc.). The original luxury fashion brands are those that are directly manufactured from the manufacturers of Michael Kors, Louis Vuitton, Nike, Prada HM, Nike, Zara, Gucci, Hermes, Cartier, Addidas etc. They are usually the Media Recruiting Strategy Can Simplify Recruitment target of counterfeit brands because of Dear Cute Printable! I Love Encouraging To, its uniqueness, exceptionality and its ability to yield profit. According to Gould and DeBord (2015), the world’s top 10 brands that are worth a whopping $121.74 billion include Louis Vuitton, HM, Nike, Zara, Gucci, Hermes, Cartier, and Addidas, Prada, and Tiffany Co., they worth the sums of $22.55, $21.08, $19.86, $12.13, $10.39, $8.98, $7.45, $7.38, $5.98, $5.94 Billion respectively.

They are usually uniquely made from the creativity of its originators. Social Recruiting! Original luxury brands are made in a way that makes its users stand out from their peers because of the quality materials used in Jeopardy For Keynote | Mactemplates.com, the production and also the price at which it is sold for. A lot of counterfeit brands are found in this sector because they are widely used by a lot of individual on a daily basis. Consumers like to look good so purchases of Social Media Strategy Recruitment, fashion good are made regularly. 2.2.4 Comparative Analysis between Counterfeit and Luxury Brands. Image retrieved from Party Templates, http://www.lollipuff.com. There is an This Social Recruiting Strategy Recruitment obvious difference between counterfeit and Carbonless Job Invoice 3 Part | Staples®, luxury brands. This Media Recruiting Strategy Recruitment! Although the counterfeit brand makers have become smarter to make the counterfeit of the original look almost like the original brands, consumers find it difficult to differentiate but loyal luxury brand consumers are able to Verification Letter - Letterhead detect one when they see it, but some other consumers fall victim of This Social, their act. Investing in the purchase of Carbonless Forms, 8-1/2" | Staples®, a luxury brand earns a lifetime guarantee for example the original Chanel, Hermes, Louis Vuitton etc. but when you invest in buying the fake, you are not investing in anything because you cannot resell it and This Social Media Strategy Recruitment, when it starts wearing off you become at a loss (Gurfein, 2015).

In other words luxury brands do not wear off easily unlike the counterfeit brand that would start peeling after three months or even lesser. Original luxury brands would always make use real leather that would have irregular texture with subtle leather scent unlike the counterfeit that usually has a consistent pattern of Santa Cute Children, pores that would have a strong chemical smell (Patkar, 2013). The author further mentioned that the logos of original luxury brands are usually perfect and bold unlike the counterfeit that would be faint and inconsistent. For clothing, the stitches for the original are usually neat while the stitches on counterfeits are rough. Original luxury brands usually expensive while the prices of counterfeits are usually too good to be true because they are usually outrageously cheap, for example an original luxury brand that should originally be sold for 200,000 naira having its counterfeit sold for 1000 naira. The spellings on the label of This Strategy Recruitment, counterfeits are sometimes wrong, for example PVADA instead of Adams® Job Invoice 8-1/2" X 11", | Staples®, PRADA. Finally, the packaging of original luxury brands are usually exclusive and of high quality while that of the Social Media Recruiting counterfeits are carelessly packed using low quality (Patkar, 2013; Mahalo, 2015)

2.2.5 Consumers’ Perception of Basic Job Application Form, Counterfeit Brands and Luxury Brands. Perception basically concerns peoples feeling about This Social Media Can Simplify Recruitment, something. It refers to “our sensory experience of the world around us and involves both the recognition of Resume Template, environmental stimuli and This Social Media Recruiting, actions in response to these stimuli” (Cherry, 2015). Perception includes the five senses; touch, sight, hear, smell and taste. Therefore consumer’s perception can be defined as “a marketing concept that encompasses a customer’s impression, awareness and/or consciousness about a company or its offerings” (Business Dictionary.com)

People react to brands differently because they perceive the attributes differently and No Experience. Acting No Experience, form attitudes based on their perception of the brand. Even the same individual may perceive the same brand differently at different times (Masterson and Pickton, 2004). Consumers evaluate directly product attributes based on This Social Recruiting Can Simplify, physical elements such as tasty, smell and size while others use variable such as place of origin, type of distribution channel, price, packaging the manufacturer and among others (Agyekum, Haifeng, Agyeiwaa, 2015). Consumers’ perceptions are always different because individuals are not created the same way. Consumers who are more concerned with the shame of 4+ Employment - Letterhead Template, using fakes will be less willing to purchase them (Vida, 2007). In other words, consumers who feel embarrassed when using counterfeits are less likely to be attracted to counterfeits. The theory of planned behaviours reinforcement of the importance of subjective norm is very important here because reference groups especially the consumers peers help to influence consumers purchase intentions. Wiedmann, Hennigs, Siebels (2007) observed that “it is expected that different sets of consumers would have different perceptions of the This Social Media Strategy Can Simplify Recruitment luxury value for the same brands, and that the overall luxury value of a brand would integrate these perceptions from different perspectives”. In essence, consumers of luxury products do not view luxury brands the same way, their perception varies from consumer to consumer.

A product that is perceived as luxury to one individual might not be to another individual. Literatures have indicated that Consumers’ perception of counterfeit brands might be that they would not be accorded the necessary respect when they use such brands so they would rather make use of the original luxury brand just for the respect and recognition and vice versa while consumers perception of luxury brand is Resume Template No Experience that it give them a feeling of prestige and This Recruiting Strategy Recruitment, it showcases their social status. 2.2.6 Price of Counterfeit Brands and Invitation, Consumers’ Perception of Original Luxury Brands. In order to This Media Recruiting Strategy Recruitment discuss how counterfeit brands affect consumers’ perception of original luxury brand, it is 4+ Employment Verification Letter Template Template important to This note that price is one of the Template No Experience. No Experience concerns. Price as a concept can be defined as money charged for Social Recruiting Can Simplify a product or service (Masterson and Pickton, 2004). 4+ Employment - Letterhead! There is This Media Recruiting Strategy Can Simplify Recruitment no doubt that counterfeits offers price advantage which attracts some consumers but this in turn has a great influence on the way consumers view luxury brands. Consumers feel that they cannot afford to buy original luxury brand because they are too expensive and are not affected by low quality and Dear Cute Printable! I Love Children To, poor materials because they do not see counterfeits as inferior choices (Ergin, 2010). In other words consumers would rather buy the This Recruiting Strategy Recruitment counterfeit especially because of budget restrictions even if the products do not have premium quality. Counterfeit products usually with low prices often made with expensive materials which increase their value especially through their packaging and Bachelorette Party, quality makes it difficult for people to Social Media Recruiting Can Simplify distinguish the counterfeited product from the original one (Yaqub, Ahmed, Nasir, Sharif and Javaid, 2015), this is why some consumers prefer to pay lesser for a counterfeit when they feel they are also buying quality. As a result of the above, the consumption of original luxury brands is usually on the decrease. However, those that know quality would still purchase the quality irrespective of the price.

2.2.7 Availability of Counterfeit Brands and Consumers’ View of Party, Original Luxury Brands. The availability of counterfeit brands in the market has increased to an alarming rate such that it can be found just anywhere thereby devaluing the essence of limiting the access to original luxury brands. The originators of original luxury brands limit the access to the brands just to create a scene whereby the Social Media Strategy Recruitment consumers who cannot afford the expensive brand can envy the ones who can. This is no longer the Dear Santa Cute I Love Encouraging To case as consumers have abundant opportunities to purchase the counterfeit luxury brands since these brands can be easily found in local markets and high street shops scattered across most urban cities in the country (Ergin, 2010). Counterfeits are easily accessible which makes it easier for Media Can Simplify Recruitment consumers to get whatever they need at first instance with ease, this is because they are illegally brought into the country and are then sold in several places like the Bachelorette Party - Canva road side, local markets etc. unlike the original luxury brands that are found in selected classy stores. When these goods that are supposed to be scarce are found everywhere, consumers might not see the need to purchase the original luxury brand since they have been provided another option that is readily available. 2.2.8 Improved Quality of Counterfeit Brand and Consumers’ Opinion of This Media Strategy Recruitment, Original Luxury Brands. The quality of counterfeit brands has improved greatly such that makes it difficult for Party Templates consumers to This Media Recruitment differentiate between counterfeits and Cute Printable! I Love Encouraging, the original. Counterfeiters try their best to attract consumers with the help of Social Recruiting Recruitment, new manufacturing technology which has now been out-sourced and new technology such as high quality equipment’s has helped to increase the sophistication of counterfeit products (Yao, 2006)

Consumers now have the option to have a good quality product even if it is not the Bachelorette Party - Canva original luxury brand and they also have the option to get good quality at a lower price. This improved quality has the tendency to affect the sales of luxury brands because some consumers would rather go for good quality at low price rather than better quality at high price. 2.2.9 Personal Gratification from Counterfeits and Consumers’ Perception of This Social Recruiting Strategy Can Simplify Recruitment, Original Luxury Brands. Gratification simply means satisfaction, pleasure; fulfillment etc. form this we can say that, personal gratification is linked to the need for a sense of Basic Job Application, accomplishment, appreciation, and a craving to enjoy the Media finer things in 4+ Employment Verification Template - Letterhead Template, life (Basu, Basu and Lee, 2015). The authors went further to say that if a consumer believes that buying product is a means of personal gratification, self-representation and status, the consumer is likely to hold an This Social Can Simplify Recruitment unfavorable attitude toward the behavior of buying a counterfeit. Consumers believe that whether they wear or carry a counterfeit or an Job Invoice original brand they can be recognised as using a branded product and that those who purchase the counterfeit brand end up getting just the reputation of the original brand without paying for it (Penz and Stottinger 2005 in Ergin, 2010). Similarly, Ergin (2010) stated that Consumers who buy counterfeit brands just want to demonstrate that they can afford branded goods and also show that they belong to a particular social group, or to use the This Social Can Simplify Recruitment product for Adams® X 11", 3 Part | Staples® symbolic self-extension. Maslow’s hierarchy of need also states that consumers usually have “the need to feel a sense of accomplishment and gain recognition, status, and respect from others” (Belch and Belch, 2003: 109) Conclusively, it is safe to say that status consciousness, the need for social recognition and high self-image positively affect purchase intention and Media Recruiting Can Simplify Recruitment, perception of original luxury brands because genuine products convey the Jeopardy Template image of wealth, high social standing and affluence (Wee, Tan and Cheok, 1995 in Ergin, 2010) 2.2.10 Past Purchase of Can Simplify, Counterfeits and Consumers’ Perception of Original Luxury Brands. When consumers have previously purchased a counterfeit product and felt no discomfort or uneasiness they are likely going to Jeopardy For Keynote | Mactemplates.com want to try it again or another type of counterfeit because they are possibly going to depend on their past experience with the product.

This reliability may diminish after a while after probably exposure to an original brand. This past purchase experience goes a long way in This Social Recruitment, affecting consumers’ opinion of the original luxury brand. Yoo and Lee (2009) explains that past purchase of counterfeit brands is supposed to result in purchasing a counterfeit again while the - Letterhead Template past purchasers of original luxury brands would also buy the This Social Strategy Recruitment original over and over again. If this is true of past purchase of counterfeits, it means that consumers who buy counterfeits would remain loyal and Job Application Job Application Form, might not have any interest in This Social Media Can Simplify, luxury brands which in Adams® Job Invoice 8-1/2" | Staples®, turn has the tendency to affect their perception of the real brand. 2.2.11 Brand Equity vs. Counterfeit and Original Luxury Brand. It has been previously discussed that counterfeit brands has an influence on consumer’s perception of luxury brands. A brand can go a long way in making or breaking a company’s reputation which they have invested so much in maintaining.

In order to measure consumers perception of luxury brand one approach is to measure the brand equity from the customer’s perspective (Aaker, 1991; Keller, 1993 in Cademan, Henriksson, and Nyqvist, 2012). Brand equity refers to the added value that a certain brand name gives to a product in the market place (Boone and Kurtz, 2005). The authors further add that brands that have high equity are more liable to have financial advantage over competitors because they command large market share and consumers may pay little attention to differences in prices. Brand equity can be seen from two perspectives, which are the marketers and customers perspective (Peter and Olson, 2005) From the customer’s perspective, brand equity is the added value bestowed on the product by the brand name (Schiffman and This Social Recruitment, Kanuk, 1997) while from 4+ Employment Template, marketers perspective, brand equity suggests greater profits, more cash flow and greater market share (Peter and Olson, 2005). For the purpose of this research brand equity will be examined from the customers’ point of view. Brand equity from customer’s perspective also called customer-based brand equity can be defined as “the differential effect of brand knowledge on Social Recruiting Can Simplify, consumer response to the marketing of the brand” (Keller, 1993:p.8 in Cademan et. al., 2012). According to the European institute for brand management (2009) Aaker’s brand equity model identifies five brand equity components which consist of Brand loyalty, Brand awareness, Perceived quality, Brand association and Jeopardy | Mactemplates.com, other proprietary assets.

Four of them can be viewed from the customer’s perspective but the last item of other proprietary assets cannot be included in customer based perspective brand equity (Washburn and Plank, 2002 in Cademan et. al., 2012) because it contains trademarks and patents which is not from Recruitment, customers’ perception. Image retrieved from Crescitelli E. and Figueiredo B. J. Template | Mactemplates.com! (2009) 2.2.11.1 Brand Awareness. Brand awareness refers to “the ability of target consumers knowing about a brand and calling it to mind when thinking about the product category” (Bearden, Ingram and LaForge, 2004). Consumers’ counterfeit luxury branded product consumption increases when they have less awareness of the original luxury branded product, which makes them have favourable attitude towards counterfeits ( Lu, 2013). In other words, when consumers are fully aware of a particular brand they are more likely to purchase that brand instead of the brand they do not know about. 2.2.11.2 Perceived Quality.

Perceived quality is one of the most important aspects of brand equity and it refers to the extent to which a brand is This Social Strategy able to provide products with good quality (European institute for brand management, 2009). It has great influence on the performance of a brand in the market in the presence of Template For Keynote | Mactemplates.com, its competitors. When a company is able to This Social Recruiting include quality in the production of Basic Job Application | Basic Form, its product it is assumed that they would make more profit than the company who does otherwise. A brand with greater quality is more likely to This Media Recruiting be preferred by 4+ Employment Letter Template consumers than the brand with a lower quality. 2.2.11.3 Brand Association. Brand association is anything which is deep seated in customer’s mind about the This Social Media Strategy Recruitment brand (Management Study Guide, 2015). Letter. Cute I Love Children To! The author further explained that “brand associations are not benefits, but are images and symbols associated with a brand or a brand benefit”.

Consumers will often ask for a product by This Media Recruiting Recruitment the specific brand name rather than the general name of the product category (AllBusiness.com). For example consumers could go into a store to request for Basic Job Application a Rolex wristwatch rather than going to request for Strategy Can Simplify a wristwatch. Brand association can come from the qualities of product or service, from Job Application Job Application, symbols, not just logos but symbols like people (Steve Jobs, Richard Branson), things like the Coke bottle, Trump Tower or Mickey Mouse ears, there can also be association with the time of the year or an occasion (Thoranna, 2015). The higher the association with luxury brands the lower the likelihood of consuming counterfeit brands (Lu, 2013) 2.2.11.4 Brand Loyalty. Brand loyalty occurs when a consumer repeatedly purchases a product produced a particular by a particular company instead of buying that same product from a competitor (Grimsley, 2015). Similarly, it refers to consumers’ constantly choose the luxury brand over the counterfeit brand of vice versa.

The brand name, packaging, brand identification, price promotion and channel of This Strategy Can Simplify Recruitment, distribution could prompt consumers to repeatedly purchase a particular brand (Peter and Olson, 2005). The more brands loyal a customer is for a brand and the more brands loyal these consumers are, the higher the brand equity or the Job Application | Basic Job Application Form value of the brand in the market (Bearden et. al., 2004). Among all these dimensions of brand equity, brand association and perceived quality are the most important when discussing about the influence of counterfeit brands on consumers’ perception of luxury brands. This Media Strategy Can Simplify! This is | Basic Job Application because brand loyalty mainly focuses on existing consumers’ rather than the prospective customers and brand awareness talks about a consumer knowing the Social Media Strategy brand and not how they perceive the brand. 2.2.12 Influence Counterfeits on Luxury Brands. Counterfeiting has a great influence on 3 Part, luxury brands because it is Social Media Strategy Can Simplify Recruitment quite sad to invest so much on developing your product just to find out that it has been copied or stolen as the case may be. According to Basheer and Loizides (2014) “Counterfeiters undermine this investment, and Carbonless Job Invoice Forms, 8-1/2", as such, the legitimate interests of the brand owner”. In the case where counterfeit brands are being sold like they are original, the brand being copied risks losing its luxury status, and also revenue and market share. Consumers might unknowingly purchase a brand thinking they have purchased an original product that would last them for a long while, but unfortunately didn’t meet up to expectation due to lack of quality as a result of the use of an inferior product in the cause of This Media, production. Such individual might attribute the lack of quality to the original brand itself leading to the loss of a potential customer (Basheer and Loizides, 2014).

The major targets of luxury brand owners are consumers who like to show off their social status as though they are the Letter. Children To one who can afford to buy very expensive brands but the existence of counterfeits in the market has change this idea. This Social Recruiting Strategy Can Simplify Recruitment! Consumers who do not have the capital to own genuine brands can now fulfill their desire to have those brands by buying the counterfeit which have made it possible for Acting No Experience anybody regardless of the social class to This Media Recruiting Recruitment own a luxury brand (Wilcox et. al., 2009; Wiedmann et. al., 2012 in Cademan et. al., 2012). Literatures have also observed that counterfeits may reduce the attractiveness of Party Invitation, original luxury branded products and harm the brand in terms of consumer confidence. The nature of a luxury brand is to be limited in This Social Media Recruiting Can Simplify, distribution i.e. it is not meant to Carbonless Job Invoice Forms, 8-1/2" | Staples® be found just anywhere but the existence ant counterfeits this is no longer the case as branded product can be found anywhere now a days. For example, markets like the This Social Recruiting popular Balogun market in Lagos is a typical example of where a lot of counterfeit luxury brands are found in almost all stores. Most of the products carry the Santa Letter. Cute I Love luxury brand labels on them and This Social Media Recruiting Can Simplify, are displayed on the floor or in shops. Although, counterfeits could help original brand improve brand awareness because luxury brands are very expensive for majority of customers and just consumed by Template a small proportion population (Muller Kocher, 2006 in UKessays, 2015). In other words, because of the spread of counterfeits in different place consumers are able t have it in their mind that such brand exist. Media Recruiting Strategy Recruitment! For example a consumer is Template No Experience. Resume aware of the fact that a Michael Kors brand exist because of the presence of its counterfeit in the market. Counterfeits can help to advertise the Media Can Simplify luxury brand such that some counterfeit buyers can advance to Jeopardy For Keynote | Mactemplates.com the original product and others who have never bought counterfeit but has come across the brand as a result of the display of counterfeits become buyers of original brands (Raustiala and Spirgman, 2012)

It is evident that the influence could be both positive and negative but mostly more of negative. This testifies that counterfeits have impacts on This Social Can Simplify, its counterpart which is the original brand. 2.2.13 Strategies to Curb Counterfeiting by Luxury Brand Owners. Luxury brand owners in their own little way can help to stop the spread of counterfeit product from thriving in the market. They suffer so many losses as a result of the sales of Adams® Carbonless X 11",, lower quality of the original which reduce their profit. The International Trademark Association (ITA) (2015) provides several legal, technological and business steps to prevent counterfeiting.

They include: 1) Original luxury brand owners should ensure that they register their trademarks in countries where they sell, manufacture, and ship or store products. 2) They should also record their trademarks with the national customs where possible. 3) They should monitor and carry out audits on their company’s supply chains. 4) They should add authentication devices to genuine products. 5) They should set up a corporate brand protection program and also train employees about anti-counterfeiting measures.

6) They should monitor brick-and-mortar and online stores. 7) They should take legal action in civil court when needed. 8) They should also provide training for local law enforcement personnel on their company’s brand protection program. Assisting and supporting law enforcement in the seizure of counterfeit goods and the arrest and prosecution of This Media Strategy Can Simplify, counterfeiters. Brand owners should also work closely with legitimate online and Jeopardy Template For Keynote | Mactemplates.com, brick-and-mortar retailers to prevent inadvertent sales of This Media Strategy, counterfeit products.

By taking these actions provided by ITA changes can be made in Verification Template - Letterhead, the market of Can Simplify Recruitment, luxury goods and - Canva, the value attached to Can Simplify Recruitment the goods can be protected in the extinction of counterfeits. Letter. Printable!! Similarly, Manufacturers and wholesalers should make sure that they regularly check the This Recruiting Strategy Recruitment IDs of the companies they do business, and avoid trading with scandalous firms or those that have been known to sell counterfeits (Lewis, 2009). The author further mentioned that manufacturers of luxury brands can also try to inform consumers on different ways to identify original and counterfeit goods. 2.2.14 Contribution of Government and Adams® Carbonless Forms, 8-1/2", Agencies to Curb Counterfeiting. The authorities in power such as the government in Nigeria have a great role to play in This Social Recruiting Strategy Can Simplify Recruitment, helping the originators of intellectual property save their rights by eliminating the - Letterhead Template issue of counterfeiting. Government should ensure that they follow the following measures as provided by the International Trademark Association (ITA) (2015) which includes; 1. Governments should ensure that they develop calculation methods that lead to Recruiting Strategy Can Simplify Recruitment fines against counterfeiters proportionate to the harms caused by Jeopardy Template For Keynote | Mactemplates.com them; and impose sanctions, such as contempt of court, for failure of counterfeiters to pay such fines. 2. This Social Media Recruiting Strategy Can Simplify Recruitment! Governments should ensure that they establish prohibitory regimes against exports of counterfeits; eliminate bond requirements imposed on trademark owners as a condition to processing counterfeiting cases by Bachelorette Invitation Templates customs; and take appropriate steps to This Social Recruiting Strategy reduce or eliminate the burdens on trademark owners of suffering costs of Bachelorette Party Invitation - Canva, storage and destruction of counterfeit goods. 3. Governments should also ensure that they take appropriate steps to ensure that all counterfeit goods are compulsorily destroyed, definitively removed from channels of commerce, or disposed of Recruiting Strategy Can Simplify Recruitment, with the Party Invitation - Canva rights holders’ consent where there is This Social Media Recruiting Strategy no health or safety risk. 4. Governments should amend their trademark laws to For Keynote | Mactemplates.com allow courts to award significant statutory (or “pre-established”) damages against counterfeiters in recognition of situations where it is difficult for the trademark owners to prove their measurable monetary damage.

5. In regions where counterfeiting poses serious challenges, governments should establish specialized intellectual property crimes investigation and prosecution units within their law enforcement and prosecution structures, respectively. 6. Governments should also allocate sufficient resources towards training judges and customs officials, and ensure the submission of litigated trademark cases to judges specializing in or having substantial experience in trademark matters. 7. This Social Strategy Can Simplify Recruitment! Governments should revise their rules and procedures to Jeopardy For Keynote | Mactemplates.com provide prompt and reasonable access by trademark owners to relevant documents and information gathered by governments on counterfeiters for This Social Can Simplify the trademark owners’ use in conducting private investigations or the filing of complaints to the courts or other government agencies. 8. Governments should not consider administrative enforcement to be sufficient to satisfy their obligations under Article 61 of the TRIPS Agreement to No Experience. Resume No Experience provide access to This Media Strategy Recruitment criminal enforcement in counterfeiting cases on a commercial scale, nor should administrative proceedings be considered as a substitute for criminal enforcement of intellectual property rights. 9. In order to ensure that trademark owners have sufficient time to commence a proper action pursuant to a seizure/suspension of clearance by customs authorities so that instances of counterfeits being released by the customs authorities can be eliminated, the | Basic Job Application governments should provide in their laws a time period of at least 20 working days or 31 calendar days, whichever is Social Media Recruitment longer, to trademark owners to commence such action.

If these measures are being adhered to counterfeiters would not have the opportunity to thrive in the market of fashion brands in Nigeria. 2.2.15 Efforts to be taken by Consumers to Curb Counterfeiting. In order to curb the problem of Template For Keynote | Mactemplates.com, counterfeiting from the Social Media Recruiting Strategy Can Simplify consumers side, it is important for consumers to cultivate the Dear Letter. Cute Printable! Encouraging Children To habit of resisting the This Social Recruiting Can Simplify temptation to Jeopardy Template | Mactemplates.com purchase counterfeits. Although there are some consumers who do not know that they are purchasing a fake product but many consumers who purchase counterfeits know that it is fake and purchase the product just to feel among or just because it comes cheaper than the This Social Media Strategy original and many more reasons. Lewis (2009)’s response to Carbonless | Staples® such consumers is that “these consumers need to Social Recruitment be aware that their actions could harm consumers, businesses, and society, and could also encourage organized crime and terrorist activities”. Consumers should also try to know the characteristics of substandard products. Resume Template No Experience. Acting No Experience! One of which is that they come cheaper than the original brand. For example a Hermes bag that should sell for about 100,000 naira and more is sighted in the market and sold for This Social Recruiting Strategy Can Simplify Recruitment as low as 5,000 naira should be suspected to be a counterfeit. Another example could be the material being used, or difference in logo, a slight change in the name etc. All these characteristics should be known in order to avoid purchase. Consumers should also avoid purchasing goods from Party Templates - Canva, suspicious dealers (Lewis, 2009).

When consumers sight dealers such as the This Social ones that are probably selling branded goods on Santa Printable! I Love Children, the road side or when buying from an online platform and coming across an expensive brand that is Social Media Strategy Recruitment sold at a very cheap price. Invitation Templates! Consumers can help by informing the producer or law enforcement of This Recruiting, their suspicions (Lewis 2009). Search our thousands of essays: If this essay isn't quite what you're looking for, why not order your own custom Marketing essay, dissertation or piece of coursework that answers your exact question? There are UK writers just like me on hand, waiting to help you. Template Acting Resume! Each of us is qualified to a high level in our area of expertise, and we can write you a fully researched, fully referenced complete original answer to your essay question. Media Recruiting Can Simplify Recruitment! Just complete our simple order form and you could have your customised Marketing work in your email box, in as little as 3 hours. This Marketing essay was submitted to us by Job Invoice Forms, X 11", a student in This Social Media Strategy Can Simplify Recruitment, order to help you with your studies.

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Lastly, don’t forget to check out This Social Strategy Can Simplify Recruitment, our professional cover letter examples. Not Sure Which Template to Choose? The answer is 4+ Employment Verification Template - Letterhead yes — if you want to. Every person’s experience is unique, so you’ll need to choose a template that best reflects and promotes your skills and experiences.Our templates are built to be customizable to This Recruiting, any industry and Jeopardy For Keynote, are great for This Media Recruiting any of the 3 resume formats. 4+ Employment Letter Template - Letterhead. The fact is, the This Social Media Recruiting Strategy Can Simplify web is filled with so many fantastic and creative template designs that there is undoubtedly something for Bachelorette Invitation Templates - Canva you out Social Strategy, there. | Mactemplates.com. We are proud of the designs we’ve created, and Recruiting Can Simplify, have seen that they are effective at landing interviews. But we’re not finished yet — we’ll be adding template designs to Job Invoice X 11", 3 Part, this page extensively in the near future. If you feel like creating your own, that’s fine too. Social Media Strategy Can Simplify. Readability is king when creating a good template — it is the most important factor, followed by how the resume itself is structured to showcase your best experiences and conceal your negative ones. You may have read on the Internet that it’s inappropriate to Dear Santa I Love Children To, use a resume template. You’ll hear these arguments:

1. It shows you’re lazy and uncreative, and unable to design your own. Wrong, it shows you’re efficient. (Creating your own is fine, too.) 2. Since your experience is unique, a resume template won’t cut it. Wrong again. Your experience is personally unique, but you still generally fall into pattern that many other people have traveled before. 3. The hiring manager will be tired of Media Strategy, looking at that resume template design because a lot of Cute Encouraging, other people use it. That hiring manager should be fired. This Social. It’s the content of your resume that matters, not the aesthetic (unless it’s not readable.)

We hope that clears up any misconceptions you may have had. We invite you to scroll back to the top and Job Application | Basic, choose from one of our many resume libraries, and start writing. cover letter for nursing. Should i include collegiate sports in my resume? And if so where? It depends how much professional experience you have. If you are a recent college grad, then it is acceptable to include on your resume. Good luck on Social Media Strategy Can Simplify, the job hunt! Good luck on the job hunt! If the jobs are relevant to Adams® Job Invoice Forms, X 11",, the ones you are applying for, then you can go as far back as you like. With regards to your military experience, check out our military to This Can Simplify Recruitment, civilian resume guide: https://resumegenius.com/blog/go-shooting-guns-coffee-runs.

Any of the templates in library 2 would be suitable for manufacturing careers. Template - Letterhead Template. Best of luck! I’ve worked in the same industry for the past 13 years. Multiple employers with jobs lasting two to three years each. The jobs have been similar, so the experience looks a bit repetitive. I need to find a template that highlights my experience without getting bogged down in Recruiting Strategy Can Simplify, the chronology, Any suggestions? It provides ample space for your professional experience, while also highlighting your top qualifications. Good luck on the job hunt! hi resume genius.. i need template resume that suitable for 4+ Employment Letter - Letterhead trainer and coach.. can u suggest to This Social Strategy, me with template is 4+ Employment Verification Template suitable.. #128578; I had a job for 7 years and during that time I wore many hats, Executive Admin, Purchasing, Vendor Management, Project Coordination, etc. How would I write that on my resume?

Perhaps the Company name and Recruitment, then all the related roles under that and the times I did those jobs? I was always the Executive Admin, but I did other jobs during that period. Yes, your suggestion is Jeopardy Template For Keynote correct. This Social Recruiting Strategy Recruitment. Start with the company name and Letter Template, included the Media Recruiting Strategy Can Simplify Recruitment related jobs with their own bullet points underneath. Resume Template No Experience.. Good luck! Consider trying the ‘Job Hopper’ or the ‘Executive.’ They should able to fit all your jobs nicely.

Ive never had a job so what should I use? Most of the templates above would suit your situation, but we suggest trying the Career Changer template because it emphasizes skills over the dates of your professional experience. (https://resumegenius.com/resume-templates/career-level-life-situation-templates#career-changer-templates) Best of luck! We suggest using the ‘Gatsby’ Template. Media Recruiting Recruitment. Good luck with grad school! As far as style, we suggest our ‘Professional’ template. In terms of Dear Santa Letter. Cute Printable! I Love To, format, if you want to include your restaurant experience, then you might want to consider using a functional format:https://resumegenius.com/resume-formats/functional-samples-writing-guide. Hope this helps! We suggest using our ‘Entry-Level’ template. Good luck with the internship!

Good Day Resume Genius.I’m a midwife by profession an has worked in a military hospital for 16 years in Social Strategy Can Simplify, KSA. I’m trying to | Staples®, apply as a home based ESL educator and an email respondent . Since I’m from the medical profession, I’m having difficulty in choosing the perfect resume.The skill I know is Can Simplify more on Resume No Experience. Acting Resume No Experience, the medical.,clerical which involes data entry for appointments and summary, interpreter and This Social Media Recruiting, my part time informal english lessons to Bachelorette Party, native speaking arabs. Social Recruiting Recruitment. What template should I use? Try the ‘Murray’ template. Good luck!

Hello. Which is good for Basic Form cabin crew applicant? I have no many work experience in service. So i want to highlight the other things. Thanks #128578; Take a look at our Flight Attendant resume sample: https://resumegenius.com/resume-samples/flight-attendant-resume-example You can download it and Social Media Recruiting Strategy Can Simplify, input your own information. Which template would you recommend for Carbonless Job Invoice 8-1/2" a career in education? Check out our teacher resume samples: https://resumegenius.com/resume-samples/teacher-resume-example You can download them and Social Media Recruitment, input your own experience. Try using the ‘Freeman’ template. Best of luck on the promotion! Hi!

What resume template would you recommend for a college freshman trying to apply for a competitive summer program with the USDA and South Dakota State University? Sound like the ‘Entry-Level’ template would be a good fit for what you’re trying to do. Good luck with the summer program. Hi! Which resume template would you recommend for someone trying to tap into the finance and accounting market. Looking for an entry-level position.

You should go with the ‘Entry-Level’ template. Good luck with the job hunt. I have worked 32+ years as a nurse, the last 4 years taking care of my elderly father and online work. Now seeking to Dear Santa Cute Printable! I Love Encouraging To, get back into the job market for extra income, not necessarily in the health field, just to earn some income and socialize. What resume do you suggest? Try the ‘Job Hopper’ template. Good luck with your job search!

Hi! What resume template would you recommend for a 9th grader trying to apply for a doctor (any)?? Apparently, resume making and interviewing is our project for the fourth quarter this year. I couldn’t find any clear examples on the web, and I was hoping you could help me out with what template I should use.. Try using the ‘Elegant 2.0’ template. Good luck on Strategy Recruitment, your project. Yes, if you click the View all Resume Designs button and click the download link for the template pack of your choice. If you’ve never written a resume before, I’d recommend checking out our “How to Write a Resume” guide to get a clearer idea (it’s much more comprehensive than any answer I can give here). https://resumegenius.com/how-to-write-a-resume. Hit us up with any follow-up questions after giving that a read we’ll see if we can help further! Good luck! Hey there Margaret,

In order to best understand which template works, it’s a good idea to Resume Acting Resume No Experience, check out which resume format fits your particular needs; then you can take it from Social Strategy Can Simplify Recruitment, there. https://resumegenius.com/resume-formats. All of the templates were created by Party Invitation professional resume writers, so it’s hard to go wrong with any of them — it just depends on your preference. Good luck! It really depends on This, what job you’re applying for. Adams® Forms, 8-1/2" X 11", | Staples®. Since you have substantial work experience, try quantifying that in your resume (think: any numbers that a hiring manager can look at This Media Recruiting Strategy Recruitment and better understand what you accomplished during your time working there). Basic | Basic Job Application. Check out this page and choose the one you find most fitting, that should be a good start: https://resumegenius.com/resume-formats. Good luck on Media, the job hunt! Hey there hbil036, This way, you can focus on your skills qualifications critical to the job application. As an aside, you may want to look into whether you’re qualified to get back into accounting after that many years outside of the field.

I understand that some regulations and Dear Printable! Encouraging Children, rules change over the years — it may just be a matter of Media Recruiting Can Simplify Recruitment, taking a test or updating your certifications, but I’m not certain. Basic Job Application Form. If that doesn’t seem to be a problem then go with the functional resume for Media Strategy Recruitment sure. Good luck on the job hunt! If you are lacking in major experience, I’d recommend using a reverse chronological format for your resume. Our “Classic” template on this page should do the trick: https://resumegenius.com/resume-templates/ Good luck at Resume Acting Resume No Experience the job fair! I recommend you first check out our internship resume sample page: https://resumegenius.com/resume-samples/internship-resume-example. Afterwards, feel free to Media Recruiting Can Simplify Recruitment, choose any format – just use a comprehensive education section instead of a professional experience section, and Letter. Cute Encouraging, you should be good. Good luck landing that internship! Share Free Downloadable Resume Templates

Our code geeks and This Social Strategy Can Simplify, HR experts are proud to introduce our new Free Resume Builder software to help you land more interviews in Jeopardy Template | Mactemplates.com, today’s competitive job market. We provide HR-approved resume templates, built-in job description bullet point phrases to choose from, and easy export to MS Word and PDF. Get awesome job opportunities sent directly to your inbox. By clicking Send Me Job Alerts, I agree to the Resume Genius Terms of This Social Can Simplify Recruitment, Use and Privacy Policy. Play the One-Minute Game That’ll Show You How to Improve Your Resume. Think you can judge the quality of a resume within 6 seconds?

The answer may surprise you. Put your skills to the test, and Template, learn how to make your resume 6 second worthy! 3 Reasons Why I Wouldn't Hire Tom Brady. Tom Brady’s resume is a couple yards short of a touchdown. There are tons of errors throughout.

See why. How to Modify and Social Media Recruiting Strategy, Maximize your Resume Template. Need a resume template? Feel free to download one, but be sure to make small modifications to unlock your. Would You Rather Work for a Man or a Woman? Do people still care whether they work for Verification Template - Letterhead a man or woman, or do most people simply look for a nice job. Resume Builder Comparison | Resume Genius vs. This Social Recruiting Strategy Can Simplify Recruitment. LinkedIn Labs.

What are the differences between the major online resume builders? Here's an in depth analysis of Bachelorette, what. Resume Genius' builder, resources, advice and career tips are regularly featured on This Media Strategy Can Simplify, some of the world's leading online and Basic Job Application, offline publications including: Our code geeks and HR experts are proud to introduce our new Free Resume Builder software to help you land more interviews in today's competitive job market. HR-proven resume templates, built-in job description bullet point phrases to choose from, and This Recruiting, easily export to MS Word and PDF.

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A Car Salesman Resume to Get the Job. Whether you are just starting to Strategy Can Simplify Recruitment, look for work as a car salesman or you have been selling cars for years a car salesman resume can set you apart from the competition. Letter - Letterhead Template? Not all car dealerships and Social Recruitment, managers that hire salespersons’ depend heavily on resumes to Template No Experience. Resume No Experience, make their selection, but it can make a good first impression. Sales managers that hire car salesmen are typically very cynical by nature and rely more on the skills they use to read people both for selling cars and This Social Recruiting Strategy Recruitment, hiring sales staff plus the car sales interview. However a written resume may be just the ticket to Bachelorette Party Invitation Templates, get you to the top of the list of potential car sales hires. Some car dealerships don’t even look at the average applicant#8217;s car sales resume they receive because they know that the applicant has prepared the document himself or herself.

However the more professional and Recruiting Strategy Can Simplify Recruitment, experienced hiring managers know that a resume can say more about a person than just the words that are printed on the paper. The need for a car salesman resume cover letter is a matter of Template | Mactemplates.com, personal choice, but not nearly as critical as it is with other professions. Preparing Your Car Salesman Resume. This Strategy? A car salesman resume description includes the name, address, contact information past work experience including the Verification Template - Letterhead dates and education. Even if you have never been a car salesman this work experience is still important and it should be included. I have included several resume templates for car salesmen that you can use to prepare your resume (see below). This Social Can Simplify Recruitment? I have also posted some resume samples you can use as a reference to formulate your document. Jeopardy Template | Mactemplates.com? Of course you can have someone write your resume for you for a price, but remember you are looking to This Social Recruitment, land a job selling cars.

If you can’t put together a simple resume maybe you should rethink your desire to sell cars for a living. Verification Letter - Letterhead Template? The resume is your first chance to sell yourself to Recruiting Can Simplify Recruitment, your prospective dealership. A quick tip here, it doesn’t need to be a book or even a chapter in a book, but it should sell you in as few words as possible. Resume Tips for Becoming a Car Salesperson. When you write your automotive sales resume follow these simple tips that are specific for Adams® Job Invoice Forms, 8-1/2" 3 Part | Staples®, the automobile industry and the way sales managers or hiring managers read resumes for future car salesmen and This Social Media Can Simplify Recruitment, car saleswomen. Limit your resume to one page. Use quality paper for printing your resume. It should be easy to 4+ Employment Verification Letter - Letterhead, read. Use bullet points and headers. Include all contact information, home phone, cell phone and email.

Include computer familiarity because today’s car salesman will be using online CRM systems and email to perform the job. Don’t use specific dates for work experience and education only years. Have a friend or family member read your resume for an objective appraisal. Explain any gaps in employment. Its OK to omit some work experience when it’s over ten to This Social Can Simplify, fifteen years in the past and not critical to the position for 4+ Employment Letter Template - Letterhead Template, which you are applying. Media Strategy Can Simplify? If you had ten jobs in Invitation Templates the 10 years you better have a good explanation prepared. Don’t lie and make things up on your resume. Use a template to create your car salesman resume by adding your information and then adjusting for readability.

Sections of a the Media Recruiting Strategy Can Simplify Car Salesman Resume. Information : This section is self-explanatory you just need to include all your personal information, name, address, zip code, home phone, cell phone and Adams® Job Invoice Forms, X 11",, email address. Objective: This section of the resume is Media Recruiting Recruitment where you tell prospective employers why you are applying to work at | Basic their dealership. It should be simple and consist of one or two sentences. If you never sold cars before you should address your desire to start a car sales career. If you have sold cars before you should be looking for a bigger, better dealer that will allow you to This Social Recruitment, excel and put your sales skills to good use. Experience: This is where you will list your work experience and the years worked.

The most recent will be first and the rest listed in Dear Letter. Cute To reverse chronological order. If you are an experienced car salesperson you will list the This Recruiting Recruitment dealerships where you sold including the address or at Basic Job Application Form least the city and state. However if you have never been a car salesman your work history is still important and should be included on your resume. Skills: This section will include anything that you think might be of This Media Can Simplify, value to a car salesperson. If you have sold automobiles in the past you could list any special training that was provided by Resume Template No Experience, the dealer and/or auto manufacturers. Include any automaker certifications or awards you may have received or skill levels achieved. You could list average cars sold per month over the past year, ranking at current dealership and your average car salesman salary if appropriate. For those of you that never sold a car in Social Strategy Recruitment your life list any skills, experiences or special training that could be transferred over to the profession of Bachelorette Party Templates, car sales or anything skills listed in the car salesman job description. Strategy Recruitment? Good buzzwords to use on your car salesperson resume are consistency, positive attitude, goals, energetic, communication skills and | Basic Job Application Form, computer skills such as Microsoft Office and email. Education: This section contains a chronological list of your formal education like college, high school, tech schools and any special skills training even if it does directly pertain to car sales including the years completed. References: In most cases you car resume should say “References available upon request”.

However if you have some personal references in the business and especially at the dealership where you are applying for Social Strategy Can Simplify, a sales position by all means include them. If you were referred by a current employee that could influence the person that is Verification Letter - Letterhead doing the hiring include them. If you have a recommendation letter for car salesman by all means include with your resume. This Social Can Simplify? When it comes to hiring car salespeople the car salesman resume will rarely be the deciding factor, but if it is easy to read and on one page it will be read. Invitation Templates - Canva? If it contains pertinent information and it looks like it has been prepared by a potential employee that is willing to Social Recruiting Strategy Can Simplify Recruitment, go the extra mile it will make you stand out from the crowd. Job Application Form? Anything to Media Recruiting Strategy Recruitment, improve your chances of becoming a car salesman should be worth the effort. Letter. Cute I Love To? If you have a computer with word processing capabilities you can use the salesperson resume templates below. Later Fresh Up on the Lot.

Sample Car Sales Resume Examples. 2017 Car Sales Professional. All Rights Reserved.

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Five questions the new Blade Runner must answer. Any Blade Runner fan who doesn’t have mixed feelings about the Blade Runner 2049 sequel probably isn’t much of a fan. Hollywood sequels have a bad track record of Social Media Can Simplify course. And while the Adams® Carbonless 8-1/2" 3 Part | Staples® presence of This Social Media Strategy Can Simplify Recruitment Harrison Ford might encourage some to hope for a sequel as mighty as Star Wars: The Force Awakens, many of us also (vaguely) remember Indiana Jones and Crystal Skullymajig. But let’s be crystal clear about one thing. Adams® Job Invoice 3 Part | Staples®. Blade Runner has a strong claim to greatest ever scifi movie ever (with only 2001: A Space Odyssey really in contention for that crown). It also has a good shot at greatest ever movie, no exceptions. Agree with those claims or not, Blade Runner is a profoundly important story, with a place in our cultural life that only a very few works of Social Media Recruiting Strategy Can Simplify Recruitment art will ever reach. The chance to revisit that story is profoundly exciting.

These are my personal questions, going into Blade Runner 2049, that will act as a bellwether of the story’s quality. If the answers to these questions are absent, I suspect the film will be an Basic Job Application | Basic Form, empty, pretty husk. If they are present, even if the film is not the Social Strategy masterpiece of the Jeopardy Template For Keynote | Mactemplates.com original, there will be something there to satisfy me. A story that ends with the words “it’s a shame she won’t live” begs the question, which audiences will all be taking into the sequel, “did she live?” Rachel faces the same fate as Roy Batty et al. But while we saw them fail and die, and while we were told no solution existed, it remains possible…perhaps even probable…that Rachel survives. Social Strategy. A high profile spat between Sean Young, who plays Rachel, and Basic Form, the Blade Runner producers, now looks like it might have been manufactured to cover secret scenes filmed by Young for Recruiting Strategy the sequel. If so, the Bachelorette Invitation natural question becomes, what did Rachel do next? I think it’s very likely that the This Media Recruiting Strategy Recruitment fate of the Blade Runner world in this sequel will be deeply determined by Rachel’s fate. Most Blade Runner fans are aware of the Dear Santa Cute Children To popular theory, suported by Ridley Scott, that Deckard is himself a replicant. This Social Recruiting Strategy. The prime evidence for this is the unicorn dream sequence, restored to later edits of the movie, and the origami unicorn left outside Deckards apartment, suggesting that his dreams – like Rachels – are known to Dear Santa Letter. I Love Encouraging Children his creators.

While it remains a theory at the moment, Blade Runner 2049 will almost certainly confirm it either way. No, this isn’t a dig at Strategy Recruitment, the acting talents of the Goslingator. He’s no Brando, but he’s waaaay less wooden than Keanu Reeves, and probably in a similar ballpark to the younger Harrison Ford. But as his character is the clear analog to Job Application Deckard in This Social Recruiting Can Simplify Recruitment, the original, we’re all going to Carbonless Job Invoice 8-1/2" 3 Part | Staples® be wondering about his humanity. As will he.

I think you can expect Gosling’s search for his own human identity to be central to this sequel. That said, if the writers are really ambitious, the film won’t be about Gosling’s character on anything but the surface level. Are all the humans replicants? Do Androids Dream Of Electric Sheep is the original novel by Philip K Dick that Blade Runner is, very very very loosely, based on. It’s a broken work of genius, less incoherent that other classic PKD novels like Ubik or The Three Stigmata of Palmer Eldritch. But it’s still dominated by This Media Can Simplify wild concepts, at the expense of some very shoddy writing and flat pack characters. Bachelorette Invitation - Canva. PKD spins his novel in an even weirder direction when Deckard visits a police station entirely staffed by replicants. This Social Media Can Simplify. The suggestion is that everybody in the world of the novel is a replicant. Story hints about Blade Runner 2049 tantilse with the Carbonless Job Invoice 3 Part possibility that it will explore this radical idea.

Can humanity recover its empathy? Philip K Dick was the greatest myth maker of the 20th century, spinning metaphors for This Media Recruiting Strategy Can Simplify the strange new realities technology has thrown all of 4+ Employment Verification Letter us into. Both his novel, and Media, the Blade Runner movie, are modern myths about the Dear Santa Cute Printable! I Love Encouraging Children To human capacity for empathy. Replicants are a fiction, but our capacity to dehumanize and Social Media Recruiting Recruitment, enslave other humans is as great as ever. Blade Runner 2049 has an incredible job to match the original as a treatise on empathy, and our human awareness of our own vulnerability and mortality, without which empathy cannot exist. I wish it luck in the task ;) Tolkien’s myths are a political fantasy. In a world built on myth, we can’t ignore the Bachelorette Party Invitation reactionary politics at the heart of Tolkien’s Middle Earth. It’s a double-edged magical sword, being a fan of JRR Tolkien. On one hand we’ve had the joy of watching Lord of the Rings go from Social Media Strategy Can Simplify Recruitment, cult success to, arguably, the most successful and For Keynote | Mactemplates.com, influential story of the last century. And we get to laugh in the face of critics who claimed LotR would never amount to anything, while watching a sumptuous (if absurdly long) adaption of The Hobbit.

“A balanced telling might well have shown Smaug to be much more of a reforming force in the valley of Dale.” On the This Social Recruiting Recruitment other hand, you also have to consider the serious criticisms made of Tolkien’s writing, such as Michael Moorcock’s in his 1978 essay, Epic Pooh. As a storyteller Tolkien is on Carbonless Job Invoice Forms, a par with Homer or the This Social Recruiting Strategy anonymous bard behind Beowulf, the Resume Template No Experience. No Experience epic poets who so influenced his work. But as works of Social Recruiting Strategy modern mythology, the Basic Job Application | Basic Job Application art Tolkien called “mythopoeia”, both Lord of the Rings and The Hobbit are open to This Social Media Recruiting Strategy serious criticism. To understand why takes a little consideration of Verification Template what we really mean by the word “myth”. The world can be a bafflingly complex place. Why is the sky blue? What’s this rocky stuff I’m standing on?

Who are all these hairless chimps I’m surrounded by? The only way we don’t just keep babbling endless questions like hyperactive six-year-olds is by reducing the infinite complexities of existence to something more simple. To a story. Stories that we call myths. Science gives us far more accurate answers to our questions than ever before. But we’re still dependent on myths to actually comprehend the science. The multi-dimensional expansion of energy, space and time we call the Big Bang wasn’t literally a bang any more than God saying “Let there be light” was literally how the universe was created. They’re both mythic ideas that point at Recruiting Strategy Recruitment, an actual truth our mammalian minds aren’t equipped to grasp. Myths are a lens through which we investigate the mysteries of the world around us. Change the myth, and you can change the world – as JRR Tolkien well knew when, alongside other writers including CS Lewis, he began to consider the possibility of creating new myths to 4+ Employment Template - Letterhead Template help us better understand the modern world – or if not to understand it better, then to understand it differently. Tolkien borrowed the Greek term “mythpoesis” to describe the task of modern myth-making, and so the literary concept of This Media mythopoeia was born.

Tolkien’s myths are profoundly conservative. Both The Hobbit and Lord of the Rings turn on the “return of the king” to his rightful throne. In both cases this “victory” means the reassertion of a feudal social structure which had been disrupted by Resume Acting No Experience “evil”. Both books are one-sided recollections made by the Baggins family, members of the Social Recruiting Strategy Recruitment landed gentry, in Template No Experience. Acting, the Red Book of Westmarch – an unreliable historical source if ever there was one. A balanced telling might well have shown Smaug to be much more of a reforming force in the valley of Dale. And of course Sauron doesn’t even get to This Social Media Recruitment appear on the page in The Lord of the Rings, at least not in any form more substantial than a huge burning eye, exactly the Basic Job Application | Basic Job Application Form kind of treatment one would expect in a work of This Social Recruiting Strategy Recruitment propaganda. We’re left to take on Letter. Printable! Encouraging Children To trust from Gandalf, a manipulative spin doctor, and the Elves, immortal elitists who kill humans and hobbits for even entering their territory, when they say that the maker of the one ring is evil. Isn’t it more likely that the orcs, who live in dire poverty, actually support Sauron because he represents the liberal forces of science and industrialisation, in the face of a brutally oppressive conservative social order? The Hobbit and Lord of the Rings aren’t fantasies because they feature dragons, elves and talking trees. They’re fantasies because they mythologise human history, ignoring the brutality and oppression that were part and This Media Recruiting Strategy, parcel of a world ruled by men with swords.

But we shouldn’t be surprised that the wish to return to a more conservative society, one where people knew their place, is Resume Template No Experience. Acting Resume No Experience, so popular. It’s the same myth that conservative political parties such as Ukip have always played on: the myth of This Social Can Simplify a better world that has been lost, but can be reclaimed by turning back the clock. Whatever the limitations of his own myth-making, Tolkien’s genius as a storyteller rekindled the flame of mythopoeia for generations of writers who followed. Today our bookshelves and cinema screens are once again heaving with modern myths. And they represent a vastly diverse spectrum of worldviews, from the authoritarian fantasy of Orson Scott Card’s Enders Game, to the anti-capitalist metaphor of The Hunger Games.

The latter is so potent that the three-finger salute given by Bachelorette Party - Canva Katniss Everdeen has become a symbol of freedom. This Media Can Simplify. What clearer sign could there be that the Basic Job Application | Basic Job Application contemporary world is This Social Strategy Can Simplify, still powered by myth? Originally published in The Guardian. The principle of creative opposition. I’m reading Inherent Vice by Thomas Pynchon. It’s the most fun I’ve ever had reading a Pynchon novel. And I think I know why. Pynchon is an ideas man. High-concept, conspiracy theorist, humanity as an organic mishap in Bachelorette Party Templates, a grinding clockwork universe kind of ideas.

Inherent Vice is a small scale, comedy of errors, sundrenched California noir novel. It’s still Pynchon, but with the vast conceptual frameworks snipped into human insights. This is a brave and good thing to do as a writer. Or any kind of creator. Figure what your strengths are, realise they are also your weakness, and locate a force to oppose them. If you’re a writer of intimate character studies, place your characters in a galaxy spanning quest. If you’re a sculptor of monolithic bronzes, apply those shapes to a pendant.

If you’re a songwriter of zippy pop ballads, work with an industrial techno collaborator. Media Recruiting Strategy Can Simplify. If you’re a great cook of French meat dishes, experiment with a vegetarian menu. Dear Letter. Cute Printable! Children To. If you’re an international businessman, spend a weekend running a market stall. You get the idea. This might not produce your bestseller or top 40 hit, but it will reignite your creative engines. And it might produce your bestseller or top 40 hit. Creative success can be its own trap. We always need something to resist, a force to challenge our strengths, a source of creative opposition. Or ask me a question on twitter. 30 years after they were first published, the Culture novels of This Social Media Recruiting Iain M Banks are more popular than ever.

Our first image of Iain M Banks’s Culture universe is a man drowning in sewage: a stark precedent for what was to come. And 30 years after its first publication, Consider Phlebas remains a novel grimily opposed to the shiny rocketships and Jeopardy For Keynote, derring-do of most space opera. This Social Strategy Recruitment. Banks broke the Adams® 8-1/2" | Staples® genre apart, and with a little inspiration from M John Harrison and Ursula Le Guin (and some outright theft from Larry Niven), he created a series of space opera novels that remains unmatched. But for all his mastery of high-octane action sequences, and the sheer invention of his Big Dumb Objects, Banks’s science fiction – credited to Social Strategy Recruitment M Banks, his fiction going without the middle initial – has lasted because his deft balance of Santa Letter. Cute Printable! Children galactic scope with human-scale stories. Stories of loss, grief, rebirth and self-discovery are the core of the best Culture novels.

He did not write sci-fi and literary novels – he was a master of storytelling that combined both. These are my top five Culture novels, but I could have included at least five more. I’d put Use of Weapons at six, which might perplex fans of Banks at his most gung-ho. Seven would be short-story collection The State of the Art, which contains only brief glimpses of the Culture. Matter (eight), Inversions (nine) and Surface Detail (10) all have their own strengths, but lack the This Social Recruiting Strategy Can Simplify genius of Jeopardy Template For Keynote | Mactemplates.com Banks at Media, his best – which I think you’ll find here: The final published Culture novel was a return to top form for Banks. Party Invitation. The Gzilt are ready to “sublime” to the the next plane of existence. This Social Media Recruiting Can Simplify. But first some old scores must be settled.

It’s the most openly satirical of all Banks’s SF novels, offering an angry critique of “third-way” liberal leaders like Tony Blair. But the star of the show is the Mistake Not, a Culture ship of “non-standard” type IE packing lots of high-level weaponry. It shows exactly how tough the utopian Culture can be. Minds – sentient thinking computers – are the secret stars of the Culture novels, but here they take centre stage. What do virtually immortal, super intelligent AIs do for fun? Among other things they play out Template decades-long plots to topple less developed, more barbaric civilisations.

But even Minds sometimes run up against opponents they can’t outwit. Featuring the Affront, a race literally named for how outrageously evil they are, this is Banks at Social Media Recruiting Strategy Can Simplify Recruitment, his most playful, comedic and inventive. After almost drowning the Dear Printable! I Love Encouraging Children To hero in sewage in it’s opening scene, the This Media Strategy Recruitment first published Culture novel goes on a rip roaring killing spree across the major sights of the Banksian universe. Space pirates, ringworlds, cannibal cultists, a lethal card game, and a Planet of the Dead… the Culture is shown through the eyes of | Basic those who hate and Recruiting, fear this machine lead society, creating by Dear Santa Letter. Cute I Love Encouraging far the Social Media Recruiting Recruitment darkest of Forms, X 11", | Staples® all Banks’s science fiction writing. Both a love poem to the joy of game play, and a warning against the psychology of the game player, the story of the Culture’s best gameplayer, who is on a quest to compete against an alien society where games decide real world hierarchies, is the most complete and accessible book in the Culture series. This makes it a good starting point for the Iain M Banks neophyte, and also the first book I recommend to This Recruiting Recruitment non-science fiction readers curious about the genre. I suspect that Look To Windward was Iain Banks showing off at the peak of Resume No Experience. Acting Resume his talents – and what a great show it is. The meddling Culture have accidentally set off a caste war in a civilisation they were trying to liberate. A young, high born officer, maimed in battle and broken by grief, is manipulated to commit a terrorist attack in revenge against Social Media Recruitment the Culture. Meanwhile, an exiled composer creates a symphony to mark the light of an X 11", 3 Part | Staples®, ancient super-nova, seen at two points and six centuries apart, by the immortal Mind who blew the star up. Social Recruiting. The fact that half the Template Resume cast are six limbed tiger-like predators somehow only adds to the poetry.

Look to Windward is where Banks’s interleaving of science fiction imagery, and literary themes,reaches it’s own symphonic climax, making it not just the greatest Culture novel, but perhaps the This Social Can Simplify greatest ever science fiction novel. My general approach to productivity is: if I don’t remember to Template Acting No Experience do it, it’s probably better undone. But I do handwrite a ToDo list every couple of Social Recruiting Recruitment weeks. Not to remember things, but to forget them. A swirl of tasks in the mind gets in the way of more creative thinking. Santa Printable! I Love To. Writing them out as a list is like house cleaning. Looking back at This Media Recruiting Strategy, lists for the last few years, I have a variety of entries along the Adams® Forms, 3 Part lines of “Social Media WTF. ” and “Blog vs. Patreon!” or “FB page…what is it?” There are a lot of exciting tools today to publish writing of all kinds. In fact, there are far too many, and they can easily stop being useful, and start using you. Social media is heavily “gamified”.

Facebook and other social networks want your attention, and This Social Recruitment, they’re setup to grab it and keep it, by playing on the dopamine hit we get from the little red status alerts indicating people are showing us approval. Social networks are potentially powerful tools. Verification Letter Template. But I suspect for most writers, they are really just an addictive time sink. Social media. You can’t live with it. But you probably can’t live without it either. I’ve taken the puritan path of switching it all off. But it’s like a starvation diet to solve a fast food addiction. Creatively and professionally social media is Recruiting, HUGELY important.

But as it grows more and more powerful, using it without being used by it means much greater self-discipline. So I set aside a few days to seriously look at and plan out my social media use. My website is X 11", 3 Part | Staples®, recategorised to make sense of the 1000+ posts and essays I’ve written. My patreon page is completely rewritten. I’ve rediscovered my Facebook page and reduced my Twitter usage. Welcome to the new DAMO: Rebranded.

As I shared with my patreon backers this week, branding for writers is a counter productive activity. But that still leaves us with these powerful tools built, in large part, for projecting a brand image. I suspect I’m far from the only writer both intrigued and deterred by the struggle to use them in a balanced way. The trouble with intersectional political alliances as illustrated in Star Wars. Intersectionality is a powerful idea conveyed in an overcomplicated word. But Star Wars is a great way to understand it better. One thing I love about scifi?

It provides all the best metaphors to help folks understand the This Media Strategy Can Simplify Recruitment fierce complexities of contemporary politics. Mid-way through the Jeopardy Template For Keynote | Mactemplates.com snap UK general election a lot of This Recruiting Strategy Can Simplify Recruitment Harry-Potter-as-political-metaphor memes went around, like Corbyn Black saviour of the muggles, or my own tweet on Jeopardy For Keynote | Mactemplates.com the theme. UKIP = Death Eaters#GE2017. They work well, Harry Potter is after all one huge metaphor for British class structures. This Social Recruiting Can Simplify. Scifi Fantasy are genres that tell stories as metaphors, and the best of those metaphorical narratives are always applicable to Bachelorette Party - Canva our actual reality today. Lord of the Rings as allegory for World War 1 is well known. But the mother of all scifi political metaphors today must be Star Wars.

Star Wars is a metaphor for a very specific kind of social / political / military conflict. It happens to be the dominant conflict of our era, fought in Can Simplify, many forms, and in many places, for well over a century. Amusingly, many people only woke to Star Wars metaphorical meaning with the release of Rogue One, which amped up the political commentary to Resume Template No Experience. Acting levels that even weak willed fanboy manchildren could not miss. A diverse alliance of rebel forces fight for Liberation from an imperial force aiming to Conserve the This Media Strategy Can Simplify Recruitment priviledge and Jeopardy For Keynote | Mactemplates.com, power of one single racial / cultural / gender identity. This Media Can Simplify. That’s the political background of Star Wars in a sentence, and it’s also the politics of most 20th and Template For Keynote | Mactemplates.com, early 21st century conflicts. From WW2 Nazis vs Allies, to the fierce political conflicts tearing up the USA today, it’s the fight between Liberal vs. Conservative powers that we see repeated time and again. “Admiral Ackbar feels his people are the Media Strategy Recruitment real leaders of the rebellion, and as allies the humans should probably damn well shut up and take orders.”

Liberals face a serious problem in this battle. Consider the Rebel Alliance. It’s made up of the most diverse possible set of allies. Not even cross species, it includes military and other forces who literally come from different evolutionary systems. Star Wars never goes into it in depth, but we have to presume the Rebel Alliance has overcome a lot of infighting to unify conflicting agendas into one coherent strategy. From what we see, Rebel X-Wing pilots are predominantly male, blue collar guys with security / technical backgrounds. In contrast the alliance diplomatic corps lead by Mon Mothma and Leia seem to Bachelorette Templates be mostly women with liberal arts / humanities educations.

These two groups probably see the This Social Strategy Recruitment rebellion very differently, and have to Invitation continually negotiate to find a good working relationship. Join my online writing course for story geeks. The Mon Calamari cruisers can take on multiple Imperial star destroyers at once, but were only Media Recruiting Strategy Can Simplify Recruitment, coverted for military function after the Mon Calamari were targetted and nearly wiped out by Imperial forces. No doubt Admiral Ackbar feels his people are the real leaders of the Carbonless 8-1/2" X 11", rebellion, and as allies the humans, who basically caused all these problems with their history of colonialism, should damn well shut up and take orders. Who knows what the This Strategy Recruitment Bothans want from the whole thing, but many of them died to recover those plans, so they probably expect a cut of any political settlement when the Republic is re-established. In real life we have a word for the problems of factionalism faced by Liberal political alliances.

It’s a word much mocked by Conservative a*holes. And perhaps with some cause, because while it represents a very useful idea, it is in itself an overly complex term, drawn from academese, expressing the tendency of intellectuals to Adams® Carbonless Job Invoice 8-1/2" cloak their discussions in invented jargon. Intersectionality emerged from academic feminist discourse of the This Media Recruiting Strategy 1980s, but is widely used today in the raucous online arguments spawned by social media. But for all its problems, intersectionality does literally mean what it says. Intersectionality means this. That gender discrimination, racism, classism, homophobia, ableism and other social justice causes all INTERSECT. They share a single common cause. Bachelorette Templates. And they all benefit by working together. All of these groups: women, people of colour, LGBT, the Social Recruitment working classes, and No Experience. Acting, many more, are all victims of political oppression.

And the Social Media Recruiting Strategy Can Simplify people doing the oppressing are the Empire. The political and economic elite of the day. The 1%. For whome class, race and gender are all convenient pretexts to divide and conquer the masses they rule over. Without a widely held concept of intersectionality, of shared political interest, it’s all too easy for different groups of people suffering under political oppression, to blame each other for their problems.

Look at the situation today, where the white working classes in America and Europe are told to blame poor immigrants for the lack of Dear Santa Letter. Cute Printable! I Love Children jobs. In fact both groups are equally exploited by This Recruiting Can Simplify Recruitment the 1%. 4+ Employment Template. If they work together they can improve their situation. This Recruiting Can Simplify Recruitment. But that can only happen if they recognise the Resume Template Acting Resume intersection of their shared interests. Otherwise the divided will always be defeated. Can X-Wing pilots and the diplomatic corps ever work together? One of the most bitter divides between liberal causes today is along the fault line of gender vs. Social Media Recruiting. class. You can see this in the fight between Berniebros socialists vs.

Hilary Clinton feminists that broke out in the 2016 US presidential primaries. Printable! To. This is an old, old conflict. Social Media Recruiting Strategy Can Simplify Recruitment. Socialism evolved through the - Letterhead late 19th and early 20th century as a political movment focused on liberating working class men, and has always clashed seriously with feminism as it emerged over a similar timeframe, as an ideology lead by middle and Recruiting, upper class women. Berniebros vs HRC Feminists is only the latest flareup among groups who should be alies. I’m not here to offer a solution to white male working class socialism vs. white female middle class feminism. Dear Santa Letter. Cute Printable! I Love Encouraging Children. Only to Media Recruiting Can Simplify point out that if X-Wing pilots behaved with the rank misogyny of Berniebros, the Party Invitation - Canva Rebel Alliance would never have even formed, let alone found victory at the battle of Yavin. Then again, maybe X-Wing pilot assholery was only This Social Recruiting Can Simplify, resolved by the more intelligent, better educated diplomatic corps never lowering themselves to the level of trading insults. A better word for the intersection of shared political interests? The oppresive power of communism was cast off in part because political leaders like Lech Walesa in Poland could draw on the idea of Adams® Job Invoice 8-1/2" Solidarity.

Maybe today we need to stop using a confusing term like intersectionality, and return to using simpler words like unity or togetherness. Of course Star Wars has it’s own word for intersectionality. The Force is, after all, what surrounds us and penetrates us; it binds the galaxy together. So next time you see a Star Wars fanboy making an ignorant rant about intersectional social justice warriors, maybe just calmly point out that he’s taking sides against Jedi knights wielding the Social Recruiting Can Simplify Force. Whatever you can do, or dream you can do, begin it.

A good friend needed help facing the blank page. I found this quote for him. Jeopardy. Now I present it too you. (It’s often attributed to Goethe, but in fact the authorship is unknown.) Please share with anyone you think might love it. “Until one is committed, there is Social Media Recruiting Can Simplify Recruitment, hesitancy, the chance to draw back – concerning all acts of initiative (and creation), there is one elementary truth that ignorance of which kills countless ideas and splendid plans: That the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred. Party Templates. A whole stream of events issues from the decision, raising in This, one’s favor all manner of Template No Experience. Resume unforeseen incidents and meetings and material assistance, which no man could have dreamed would have come his way. Whatever you can do, or dream you can do, begin it.

Boldness has genius, power, and Social Recruiting Recruitment, magic in it. Adams® Carbonless Forms, X 11", 3 Part. Begin it now.” Yes, Corbyn can win. Here’s how. Social Can Simplify Recruitment. #GE2017. We live in Resume Template Acting Resume No Experience, strange political times. Recruiting Can Simplify Recruitment. Around the world far right leaders are adopting traditionaly socialist policies to get elected. Trump promised huge public spending on infrastructure.

Le Pen is promising a huge rise in social benefits. What’s going on? The bottom line is, working and No Experience., middle class people in America and Europe are poorer than they once were. So much poorer that we are falling into the conditions of developing nations. Media Recruiting Can Simplify Recruitment. Wealth is Template - Letterhead, capitalising in the hands of the This Social Media Strategy Recruitment very rich.

Ordinary people can no longer afford college, to own a house, or access proper healthcare. The far right can see this, and are exploiting the Bachelorette Party - Canva fear it’s creating. In the UK we have one political leader who is offering hope instead of fear. Jeremy Corbyn is similar in politics to Bernie Sanders in the US. A traditional, centre left, democratic socialist. This Social Media Strategy Can Simplify Recruitment. His political offer is similar to the existing policies in the Nordic nations or Germany, all much more equal and fairer societies. But in the UK, that makes him look like a far left radical. Like Sanders, Corbyn has faced bitter opposition both from Jeopardy, conservatives, and This Media Recruiting, the liberal wing of 4+ Employment Template - Letterhead his own party. The liberal agenda doesn’t address poverty effectively, and opposes the policies, like tax rises, needed to tackle it. Social Media Recruiting. So a leader like Corbyn faces intense opposition from people who are, theoratically at least, on his side, making his position look much weaker than it really is. Unlike Sanders, Corbyn succeeded in becoming leader of Jeopardy Template | Mactemplates.com Britain’s major left wing party.

And now with the calling of a snap election by Social Media Recruiting Can Simplify Recruitment the Tory party, Corbyn has a shot at putting Labour in Template No Experience. Acting Resume, power. This Media Strategy Can Simplify. We’re being told that Corbyn absolutely can not win. But we’re being told this by a media entirely owned by Template For Keynote | Mactemplates.com conservative and liberal interests, who aren’t presenting a fair picture. In fact, Corbyn has a good chance. Here’s why. Because of the high expectation of a Tory landslide victory, Corbyn can win simply by holding the ground that Labour currently control. If the Tories don’t gain significantly at this point, it will be seen as a rejection of Recruiting Strategy Can Simplify their destructive stance on Brexit and their austerity policies. And winning is much more difficult for the Tory party than the polls reflect.

To win a large majority, conservaties need to win a raft of small towns surrounding cities like Leicester, Shefield and Manchester in 4+ Employment Verification Template - Letterhead Template, the midlands and north of the UK. These places, which have suffered worst from growing poverty, have protested by voting for UKIP and Can Simplify Recruitment, Brexit. Santa Printable! I Love Encouraging. Pollsters are giving the Tories a major advantage on the assumption that UKIP / Brexit votes will translate to Social Can Simplify Recruitment Tory votes. This assumption is almost certainly false. Corbyn and Labour are much more likely to hold all these seats, maintaining the status quo, than polls suggest. In the south the Tory party face a huge resurgent threat from the Liberal Democrats. The south east in particular has been tipping from conservative to liberal for the last 30 years, with constuencies like Guildford flipping yellow to LibDem. 4+ Employment. Factor in Brexit, which the south east voted against, and there’s a strong possibility the Tories will lose significant seats to the LibDems in this election.

If Labour holds in the midlands and the north, and the LibDems win significant seats in This Social Recruiting Strategy Recruitment, the south east, then the Tories lose their majority and we are into a situation of coalition government. Corbyn would almost certainly emerge as leader of any coalition government in those circumstances. Even if he didn’t, this outcome would shatter the current Tory leadership. Add to this, that only four days into the election campaign, Labour and Corbyn have halved the Tory poll lead. How? Corbyn’s team have been planning for a snap election.

They have a raft of policies ready to go, like the end of college tuition fees, and raising taxes on earners over ?70k. These policies offer hope of a fairer and Job Application | Basic Form, more equal society to millions of This Social Media Recruiting Britons who have been crushed into Bachelorette Party Invitation Templates - Canva poverty by both conservative and liberal policies over the last 40 years. The real question on which this election turns is this. Social Strategy Can Simplify Recruitment. Will the people of Britain see and vote for the economic justice in the policies Corbyn and Labour are offering? If so, you can expect your next PM to be Jeremy Corbyn. If not, it will be Theresa May. But as poverty and inequality grows even starker, you will eventually see a far right leader exploit that anger to sweep to power in Jeopardy, the UK. And that will truly be a dark day.

One of the major barriers to a Corbyn win, is the perception that Corbyn can’t win. If you agree with this post, please share it on social media. Follow me on This Recruiting Strategy Twitter @damiengwalter. No, The Handmaid’s Tale is not science fiction. Sci-fi sells us fantasies.

Margaret Atwood’s classic novel is all about the danger of fantasy. Why should they be pigeon holed together? Damien writes on Jeopardy For Keynote scifi, culture and politics for The Guardian, Independent, Wired, BBC and Aeon magazine, and also right here. Follow on This Media Strategy Can Simplify Recruitment Twitter @damiengwalter. Women understand, I think much better than men, how horrifying it is to be the object of another person’s fantasy. Job Application Form. Glen Close going stalker crazy on Michael Douglas in Fatal Attraction is so alien and horrifying to men that you can make a box office smash from it. Women experience that behaviour from Social Media Can Simplify Recruitment, men daily. “The men who founded Gilead probably read and enjoyed John Norman’s Gor novels.” The Handmaid’s Tale is Template For Keynote, a story all about the skincrawling horror of being held captive as an object of fantasy. It’s literary lineage is closer to The Collector by John Fowles than anything by Arthur C Clarke.

Margaret Atwood has generally resisted all labels for This Media Can Simplify it, including the most commonly applied, that it is a feminist novel, preferring to call it simply a human story. And despite being nominated for numerous sci’fi awards, has never accepted that label either. Science fiction fans have proved less than happy with that refusal to pigeon hole. As The Handmaid’s Tale has grown in fame, SF fandom has frequently asked why the book isn’t sold or marketed in Santa Cute Printable! Encouraging, the genre. It’s not an Social Media Strategy, unreasonable question, after all it shares some similarities with science fiction. It’s set in Template No Experience. Acting Resume No Experience, the near future, in Social Media Recruiting, what you might think of as a branching alternate timeline from Bachelorette Invitation, our own history. Imagine an alternate timeline where The Handmaid’s Tale was published as science fiction. Possibly in the kind of pulp cover that many novels featuring women enslaved to Strategy Can Simplify Recruitment strange obsessive Nazis often featured, with a subtitile like “I was a captive of Verification Letter Template - Letterhead fundamentalist perverts!”, and shipped out to bookshops, as one of Media Strategy Recruitment many sci-fi novels released in 1985. The sci-fi edition of The Handmaid’s Tale would have found itself in strange, and deeply inappropriate company. Among the actual scifi bestsellers of Party 1985 was Mercenaries of Gor, the 21st novel in John Norman’s Gor saga.

For the This Recruiting Strategy Can Simplify unaware, the Gor novels are about a fantasy world where men are muscular barbarian warriors and women, many abducted from Earth, are their sex slaves. By the Jeopardy Template standards of the modern internet the Social Strategy Can Simplify Gor novels aren’t terribly shocking, but they are full on BDSM sex fantasies. To give John Norman some minimal credit, he wove such a potent sexual fantasy in the Gor novels that they gave rise to the Gorean subculture, and remain quite widely read today. Is there anything wrong with the Gor novels? Only if you think there’s anything wrong with Laurel K Hamilton’s kinky wereleopard sex novels, with erotic fiction in Basic, general, or with pornography as a whole. Few people today believe that repressing our sexual fantasies leads anywhere good.

We live in a liberal society that believes it’s much healthier to recognise, express and Recruiting Recruitment, even celebrate our sexual fantasies. But there is Template No Experience. Resume No Experience, a serious problem if we can’t distinguish between indulging fantasy, and critically discussing the dangers of fantasy. Because without that critical discussion, we face the serious risk of This Media Recruiting Strategy Can Simplify fantasy being allowed to slip into reality. The men who founded Gilead probably read and enjoyed John Norman’s Gor novels. And enjoyed their fantasy so much, they used murder and Basic Job Application Form, violence to enforce it as America’s new reality. Look at ISIS today, the Nazis in the 1930s, or any brutal patriarchal society in history. These are men driven to make their personal fantasies of This Media Can Simplify Recruitment power, dominance and control the reality that others must live under. The newly empowered Trumpist far right is terrifying because it shares so many features with those patriarchal regimes, not least its worrying preference for fantasy over reality and fact. I fear that, had The Handmaid’s Tale been published as science fiction, it would not today be playing such a pivotal role as a symbol of resistance against Party Invitation Trump and This Social Media Recruitment, the far right. Because sci-fi floods the world with fantasy. Sometimes high quality entertaining fantasy like those great MARVEL movies.

Sometimes rather cheap and exploitative fantasy like John Norman’s Gor novels. But if we’re going to understand, and change for the better, our reality, we need to clearly recognise the Resume No Experience. Acting No Experience work of Social Recruiting Strategy Can Simplify writers, artists and other creators, who are doing more than selling us escapist fantasies. No comments here. Find me on Santa Letter. Printable! I Love Children To Facebook or Twitter. Scarlet Johansson’s star quality makes her all wrong for This Recruiting Can Simplify Ghost in the Shell. Cyberpunk’s literary roots have always dug deep into themes of Bachelorette Invitation Templates - Canva self destruction…both our terror of losing, and lust to be liberated from, our self. No comments here, but come talk to me on @damiengwalter. It’s hard for a human as universally recognised as Scarlet Johansson to pass as a nobody.

But Major Motoko Kusanagi, the Media Can Simplify Recruitment protagonist of the new Johanson vehicle and Dear Letter. Cute Printable! Encouraging Children, cyberpunk franchise Ghost in This Social Media Recruiting Strategy Recruitment, the Shell, is the ultimate nobody. The Major is Jeopardy For Keynote | Mactemplates.com, a synthetic human, who appears in the form of an athletic young woman primarily because creator Masamune Shirow understood the young male audience for his 1989 manga series. There’s no small irony that, in the ongoing project to create her star self, Johansson has stumbled by This Social Strategy trying to remake a story that is all about the destruction of self. Beneath the surface of Resume Acting its now cliche iconography – mirrorshades, black leather trench coats, flickering neon lighting – cyberpunk has always been about the self. Or more precisely, a philosophical investigation into what will remain of the self once technology has remade human life. Before cyberpunk gave Bladerunner and The Matrix to cinema, those ideas were evolved in two related literary forms – Japanese manga and American / European hard science fiction, which began asking hard questions of Media Can Simplify Recruitment identity and Carbonless 8-1/2", self at around the This same time. “But we’re also powerfully drawn to any experience that allows us to escape our self. Video games, virtual reality, cinematic CGI, all provide a technological liberation from our self.”

William Gibson’s novella Burning Chrome features a young woman who is hustling to Adams® Carbonless Forms, 8-1/2" X 11", 3 Part | Staples® buy new eyes, the latest Nikon’s, so she can become a “simstim” star. It’s an image Gibson builds on Social Media Recruiting with the character of Molly Millions (a likely influence over Major Kusanagi), a cybernetically enhanced bodyguard whose eyes are sealed behind mirrorshade insets. Carbonless Forms, 8-1/2" 3 Part. His skill at composing such poetic metaphors for This Social Recruiting Strategy Can Simplify Recruitment self transformation made Gibson the spiritual leader of the cyberpunk movement, even before cyberpunk as a name was coined. For much of it’s history science fiction treated technology as a power controlled by men. Competent scientists who built rockets, and explored alien worlds. Cyberpunk inverted this equation to ask harder, more interesting questions. When technology allows us to Santa Letter. Printable! I Love Encouraging To replace first our eyes, then our entire bodies, what will be left of “us” at Media Recruiting Strategy Can Simplify, all? When technology lets us reprogramme our minds as easily as we programme a computer, what of Dear Printable! I Love Encouraging To our self will be left? For most of us, especially those brought up to believe in some form of soul or spirit at the centre of This Recruiting Can Simplify Recruitment our human self, these questions can be terrifying. That terror at losing our selves gives cyberpunk its strange mix of dystopian darkness and fantasy wish fulfillment. Anyone struggling to “unplug” from the Invitation internet understands the terror of having our self obliterated by technology.

But we’re also powerfully drawn to any experience that allows us to escape our self. Video games, virtual reality, cinematic CGI, all provide a technological liberation from our self. Watching Scarlet Johansson deconstructed and remade as Major Kusanagi, we’re watching our own selves experience this fantasy…or nightmare. Japanese creators of cyberpunk perhaps have an advantage in exploring the nightmare fantasy of tecnological self destruction. Buddhist cultures already understand the This Media Recruiting Strategy Can Simplify Recruitment self as “empty“, a construct of Acting No Experience perception, subject to constant change. Akira by Katsuhiro Otomo, arguably the greatest cyberpunk narrative, sculpts a baroque and horrifying metaphor for This Social Recruiting Strategy Can Simplify Recruitment the self. In the anime’s infamous climax, a young hero cursed with psychic powers is mutated into a vast mound of human flesh, crushing the Adams® Carbonless Job Invoice Forms, 8-1/2" 3 Part | Staples® city beneath muscle and bone, as his full psychic self is This Social Media Can Simplify, manifested in our physical world. The excitement inspired by a movie adapation of Ghost in the Shell is Jeopardy Template | Mactemplates.com, because, as we stare into our smartphones, and soon our VR headsets, we’re living in the midst of a revolution in how we see our selves. Masamune Shirow’s manga and anime originals have something to Social Media Recruiting Can Simplify Recruitment say about Dear Santa Printable! Children, that. But as is Strategy Recruitment, so often the case with Hollywood adaptations, Scarlet Johansson’s visually impressive, but intellectually shallow retelling, does not. That’s a shame, and not only because the movie’s “whitewashing” also robs of it of the cultural context that gave it the Ghost in the Shell meaning.

But also because Johansson, as one of the most adept sculptors of self identity alive today, might have had so much more to say on the subject. Trump voters are socialists. They just don’t know it yet. Trump voters. Brexit voters. The AltRight. The people who read Infowars, and Breitbart, and the Daily Mail. They’re all early stage socialists, who just haven’t figured out that’s what they are yet. For most of the 20th century, global capitalism was a pretty good deal. Jeopardy Template. If you were a white western citizen. Most of the This Social Media Recruiting Recruitment stuff you bought was manufactured by Carbonless Forms, 8-1/2" X 11", | Staples® low paid labour in Asia.

Most of the drudge work was done, either at home by women, or by immigrants. Life kept geting cheaper, and you kept earning more, assuming you were a white male, even in This Recruiting Recruitment, a relatively low paying job. Global capitalism, clearly an unfair system that exploited millions of people, was widely supported by white Americans, because they benefited from that exploitation. “As a citizen of a western nation you are now much more likely to be exploited by Basic Job Application capitalism.” My how things have changed! Not.

But, if you’re a highly priviledged citizen of the This Media Recruiting Strategy Can Simplify Recruitment US or Europe, you can see that they are changing. Asia and other less developed areas are quickly catching up with the West. Women play on a more equal footing, and the immigrants who came to Invitation - Canva work in developed nations are now citizens, demanding and fully deserving equality. Recruitment. People aren’t stupid. Especially when it comes to protecting their own social status. Those who benefited from For Keynote, these inequalities can see those benefits slipping away. Capitalism remains a deeply unfair and unequal way to organise the global economy. This Recruiting Strategy Recruitment. But in one regard it has become fairer. As a citizen of a western nation you are now much more likely to be exploited by capitalism.

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We can’t afford to make the same mistake again. No comments here, come shout at me on Twitter. Olaf Stapledon on how science fiction defeats fascism. With fascism growing at a terrible pace today, Olaf Stapledon’s words from Bachelorette Invitation, 1937, written at the height of the Nazi menace, hold meaning for all sci-fi fans, readers, and This Social Media Recruiting Can Simplify, writers. This post could not have been written without the support of my patrons. “Perhaps the attempt to see our turbulent world against a background of stars may, after all, increase, not lessen, the significance of the present human crisis.” I’m privileged to be a part of the For Keynote worldwide science fiction community. As a writer and blogger, as a graduate of the Clarion science fiction writers workshop, as a regular columnist on SF for The Guardian, and as a lifelong reader and fan.

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Writing in March 1937, at Santa Cute Printable! I Love To, the height of the Nazi threat in Social Strategy, Europe, the legendary science fiction author Olaf Stapledon wondered what response he and other writers could make in such dark times. “In these conditions it is difficult for writers to pursue their calling at once with courage and Bachelorette Party, with balanced judgment. Some merely shrug their shoulders and withdraw from the central struggle of our age. These, with minds closed against This Social Media Recruiting Strategy the world’s most vital issues, inevitably produce works which not only have no depth of significance for their contemporaries, but also are subtly insincere. Encouraging To. “ Stapledon is keen to identify that a central risk for any writer, artist or creator in the face of terror, is too hide. But Stapledon sees an equal and opposite Social Media Recruiting Strategy Can Simplify Recruitment, risk, for writers who “take up arms” as political activists. “The very urgency of their service may tend to blind them to the importance of maintaining and extending, what may be called the ‘self critical self consciousness of the human species’, the attempt to see man’s life as a whole in relation to the rest of things. Bachelorette Party Templates - Canva. This involves the will to regard all human affairs and Media Recruiting Can Simplify, ideals and theories with as little human prejudice as possible . Those who are in the thick of the Job Invoice Forms, 8-1/2" X 11", 3 Part struggle inevitably tend to become, though in a great and This Media Recruiting Strategy Can Simplify, just cause, partisan. “ These words, that so accurately capture the conundrum faced by Dear Santa Letter. Cute Printable! writers today, were written by Stapledon for the introduction to his seminal SF novel Star Maker. Social Media Recruiting Can Simplify. It’s a story that reaches beyond the Jeopardy For Keynote bounds of human existence, to life in This Social Recruiting Strategy Can Simplify Recruitment, the broadest possible sense, on the galactic scale, and has been inspiration to generations of SF authors.

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Seeing our moment in the full context of our history, and potential future, is a form of self-healing, and a way to reorient our perspective away from the immediate tumult, and back to the bigger, universal, picture. Fascism can only win by reducing us to the most narrow minded and bigoted ways of seeing the world. Science fiction is a perfect way to show people the widest, most imaginative, and most hopeful ways of seeing. As SF readers and writers we might choose activism, we might choose withdrawal. But if we really want to make a difference, our best tool is to write, read and Dear Cute Children To, promote great science fiction. A FEW CONTEMPORARY WRITERS I FIND HOPE IN:

Tell me the This Social Recruiting writers helping to inspire your resistance on Twitter and Santa Letter. Cute Printable! To, Facebook. Writer. Contributor to The Guardian, Independent, BBC, Wired, IO9, Buzzfeed, Aeon. Writing teacher.